Outliers A/W20

EDUCATION
Claire Martin
Gro London, London
@clhair__
WHAT YOU WILL LEARN GLOBAL AND
CURL ENHANCING PLACEMENTS FOR
DIMENSIONAL LIGHTENING
WHEN ASKED TO step up to the plate for
Redken’s Instagram Live education sessions, there
was no doubt in Claire Martin’s mind as to what
she’d be covering. “Colouring textured hair has been
under-represented in education,” she says. “I just
wasn’t seeing anything, but about 40 per cent of my
clientele have textured or curly hair.”
Claire is a big believer that keeping things
simple is the best way to go when it comes to
education, and advises any colourist thinking of
sharing their knowledge to “remember that not
everyone understands the hairdressing jargon.
So try and speak in the simplest forms possible”,
she says. “That way everyone, no matter what level
they’re at, is able to grasp and get an understanding
of what you’re saying.”
While she has missed the buzz and the energy
of live audience education as of late, her years of
experience shone through as she engaged with her
multi-national audience. During her Instagram
Live she showcased her dimensional lightening
techniques to the world and advised how to avoid
damage to curls on her mannequin head ‘Amber’.
The engagement and inclusion of the Redken
Tribe is what keeps Claire on top of her game and
investing in her skills continually. “Everyone’s
really open with their formulas,” she adds. “That’s
empowering for me because then I can have more
trust in certain toners and formulations, that it’s
going to work. It creates more of an inclusive feel.”
Claire showcased her skills in September,
head to @redken to see it now on IGTV
“Everyone’s really open with their formulas. It’s empowering”
Nicola Welsh
Nicola Welsh Hair, Bolton
@nicolawelshhair
WHAT YOU WILL LEARN MONEY PIECE MAGIC
NICOLA WELSH HAS trained plenty of
hairdressers in the 20 years since she first opened
her own salon. But about six years ago she started
diving deep into education, attending every
workshop she could get a ticket for. “I followed
lots of well-known people in the hair industry, and
when they visited the UK I would go and see them
showcasing their skills.”
Watching the pros talk, she could imagine
herself sharing what she knew too, especially her
passion for balayage. And that’s precisely what
she’ll be doing with Redken in October, hitting
Instagram Live to showcase her lightening and faceframing
technique. She’ll be glossing with Shades
EQ, covering greys with Color Gels Lacquers and
creating beautiful blondes with Flash Lift Bonder
Inside and Blonde Glam.
“The lifting technique is really important at
the moment and very on-trend. It’s a more lowmaintenance
look, which is ideal for clients who
may not be able to visit the salon as often,” she
explains. “I approach Instagram Live as I would
education in person. I’m honest and will give as
much as I possibly can – it’s about being real,” she
says. “It’s about sharing what I’ve learnt along the
way – what has and hasn’t worked.”
And she’s thrilled to be sharing with her Redken
peers. “I’ve gone to every workshop Redken offers
and there’s just so much available for every size of
salon. There are so many ways to get involved,”
she adds. “It’s exciting to be a part of the brand and
everyone is welcome in the Tribe.”
Lighten up with Nicola on Instagram Live
at 4pm on 12 October @redken
“I’m honest and will give
as much as I possibly can
– it’s about being real”
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