Outliers A/W20

ADVERTORIAL
YOU ARE
INVITED…
The
Social
Connection Club
Pssst – have you heard the news? Redken has a brand new initiative
to keep its partners ahead of the game, with opportunities to upskill
on social and drive your pro edge that has clients clamouring to book
in. Welcome to The Social Connection Club – a place for growth,
collaboration and first-looks at Redken’s exciting launches. Want in?
REDKEN IS ON A MISSION to grow and promote
the awareness of its pro community – to shout
from the rooftops about just how talented and
passionate hairdressers are, about the incredible
results that professional colour like Shades EQ can
achieve, and how you can use social to stand out
from the colour crowd.
In an effort to support the wider salon industry
and connect with Redken’s buzzing influencers
and micro-influencers – the future stars who are
attracting all the right attention – the brand has
created The Social Connection Club. This initiative
is the latest effort from Redken to upskill and support
the Tribe and propel colourists to new heights,
earning them new fans and clients along the way.
What’s the password?
You can’t apply for access to The Social Connection
Club – they’ll find you. The Redken team will slide
into your DMs to invite you to take part, so be sure
to tag @redken in all of your best work and share
your shades on social. Once you’re in, The Social
Connection Club puts you on the mailing list for
new product launches and news – they were the
first in the UK and Ireland to try Shades EQ 010T,
010Gi and 010P – as well as invite you to take part
in specialised training to help you shine online. The
Social Connection Club also features incredible
opportunities such as masterclasses delivered by the
team at Facebook and @prettylittleombre on how
best to improve your Instagram skills.
It’s the perfect platform to take you from a
diamond in the rough to a dazzling social star
among the Tribe.
We’re talking about exclusive education
masterclasses to get that edge on the competition,
to conquering trending techniques which will see
you climbing the social ranks and growing your
business. It’s the chance to see your work featuring
on the @redken global social channels, and the
ability to show everyone just what you can do.
It’s time to connect!
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