Outliers A/W20

SOCIAL CLIMBERS
Limoz Logli, London
@limozlogli
The Instagram innovator
“MOVING TO REDKEN was one of the biggest
and best decisions we made in terms of the quality
of our work. It also means that it’s really pushed the
effort we put into the social media,” reveals Limoz
Logli. “We use different techniques now such as
root drags, and products like Shades EQ are just
such a game changer for our work. Our decision
to move to Redken has gone hand-in-hand with
boosting our social media profile on Instagram.
“There’s a massive shift in how clients find the
salon online. Our Google search rate was so much
lower as all engagement was through Instagram,
which is why we decided to appoint a team member
to focus purely on social media. Initially, we also
paid a photographer to take photos and use a
designated space with great lighting, which was an
amazing investment. Since using Instagram more
regularly, we’ve increased our clientele by as much
as 70 per cent, with the majority having discovered
the salon on the site.
“Put an extra bit of time into making sure you’re
doing a before and after photo. It’s so important to
keep the content as regular as possible; we’ve learnt
taking a few days off can really see interaction drop.”
“By using Instagram
more, we increased our
clientele by as much as
70 per cent”
Want to start climbing that social media ladder?
Then Redken has the ideal course for you!
Visit lorealaccess.com/uk and search social specialist
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