Outliers A/W20

SOCIAL CLIMBERS
Blueberry Bangs, Manchester
@blueberrybangs
The engagement expert
“WE’RE ON SOCIAL media all the time – looking
at what others are sharing, posting our own work
and regularly updating Stories,” says Blueberry
Bang’s Hazel Mac. “We usually share big colour
changes and colour corrections; big transformations
get the most interaction. We’ve also started to share
our formulas as more Redken artists are following
us on Instagram, which is great as we can share
tips. It’s taking the Redken community online and
supporting each other’s work.
“Social media has been the main business
builder, and is most important in terms of
advertising, especially Instagram. Clients want to
engage for a longer period of time, and it’s vital to
show what we’re doing now in more depth.
“Constantly upload, engage and share what
you see. When I say constantly, I mean all day.
We’ve spoken to other Redken salons, even in
other countries, and they always try to be on top of
engagement. Speak to clients – ask who they follow
and what they want to see on social media – because
they’re speaking from a consumer point of view.”
“Being a Redken salon has massively
impacted how we use social media now.
It’s helped to start conversations with other
artists, and with potential clients too”
Mary Quinlan Hair, Tipperary
@maryquinlanhair
The social strategist
“SINCE OPENING our doors five years ago, we
have strived to offer an exceptional service in the
rural setting of Tipperary,” says Mary Quinlan.
“With the help of social media, showcasing our
unique setting has played a huge part in establishing
our salon. Nowadays you can be based anywhere
and show off your work – our clients travel from all
over Ireland due to the strength of our social media.
“We are a proud Redken salon – it has been
life-changing to work with – it allows us to push
boundaries. As we specialise in blondes and
balayage, Shades EQ has been incredible for toning.
“Plan your pages and draft your pictures and
captions so they are ready to post daily. Try to
think about your brand colours and visual style on
Instagram – how can you make your content feel
aligned with your brand’s overall aesthetic?
“When it comes to capturing the shot, lighting
is the foundation. Focus your camera until you see
the true tone before you take the shot. Some days,
especially in winter, we find it harder to capture a
good picture, so we take videos that show the true
colours. Use a clean background with no clutter.
“Captions are a chance to enhance your content
further. We choose to treat captions as a place for
sharing stories. Take followers behind the scenes
and show them the human side of your business.”
“Try to think about your
brand colours and visual
style on Instagram”
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