Outliers A/W20

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All rights reserved. 2020INTRODUCING THE COOLEST COVERAGE SHADE FAMILY IN THE PERFECT PAIRNEW ASH BROWN BRUNETTESAVAILABLE IN COLOR GELS LACQUERS AND SHADES EQ GLOSS.1:1 MATCH FOR EASY REFRESH & THE PERFECT BLEND.For the first time, the power of our star reflects, blue and pearl, combine to createa new cool family, Ash Brown. Banish gray and keep red at bay with ultra coolbrown results to help you achieve the perfect blend. Perfect to help brunettesstay cooler for longer!Want to try the NEW Ash Browns? Head to L’Oréal Partner Shop at lorealpartnershop.comor contact a Redken Business Partner at info.redken@loreal.com@REDKEN #SHADESEQ #COLORGELSLACQUERS
CONTENTSContentsOutliersTHEDefinition: person(s) differingfrom all other members of a particulargroup or set061826303846New beginningsFrom makeovers to mega salons, theseinnovators are writing their next chaptersFuture proofersThese salons are ready for anythingthe future can throw at themNo ego in this teamColour worth waiting forDiscover how these colourists createda clientele loyal to salon shadesSocial climbersSavvy selfies and stunning Stories –social media can transform businessGoing liveAnthony Young of Moko, by Nick Freeman PhotographyWe talk to the Lockonego salon teamabout what keeps them moving forwardMeet the members of the Redken Tribehitting Instagram to deliver inspirationHelloTHIS YEAR HAS illustrated that as a business – be that asalon, an educator, an independent – you need to be agile,able to respond to any challenge. Those who are limber –quick to rethink their strategy while remaining proactive– will continue to shine bright and succeed. The Outliersis about showcasing and celebrating those artists andbusiness owners who have been nimble, have futureproofed their businesses to ensure they continue to growand flourish tomorrow and beyond. They have pivoted toother platforms when necessary to keep communicatingwith their clients, to keep getting Redken favourites intotheir hands, to keep them loyal to professional colour.Inside you’ll meet salon stars who have faced the sameunforeseen obstacles as many of you, and have reactedby thinking smartly, acting differently, and keeping theconversation alive! These salons, educators and artistsare all proudly part of the Redken Tribe – perhaps theyhave a few ideas to inspire you too…Amanda Nottage – EditorMesart, photography by Heather YatesEDITOR Amanda Nottage DEPUTY EDITOR Deborah Murtha WRITER Anna Samson ART Graeme WhiteCHIEF SUB EDITOR Adam Wood DIGITAL DESIGNER Eva Vestmann DIGITAL ASSISTANT Kelsey DringONLINE AND DIGITAL EDITOR Alison Rowley SPECIAL PROJECTS MANAGER Jenny BrooksSPECIAL PROJECTS DIRECTOR Joanna Andersen COMMERCIAL DIRECTOR Laura Tucker PUBLISHER Catherine HandcockSupplement produced in association with Redken. On the cover, clockwise from top left: Jamie Sea (@prettylittleombre), The Parlour (@theparlour_jsy), Claire Martin(@clhair__), Mesart (photography by Heather Yates), Jonathan Long of Lockonego, Percy at Percy & Reed, Shai Greenberg of Gielly Green (all three photography byHarvey Williams-Fairley @ Capture Collect), Moko (photography by Jerry Wesley), George Northwood (@georgenorthwood)Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610 416 enquiries@alfol.co.ukThe Outliers is a supplement of Creative HEAD, which is published by Alfol Ltd. Creative HEAD is a registered trademark. No part of this supplement may be reproduced without prior permissionof the publisher. All information correct at time of going to press. It is the responsibility of contributors submitting imagery and materials to ensure these are cleared for publication.Printing by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.05
Page 1 and 2: OutliersTHEIssue 05/2020The innovat
Page 3: All rights reserved. 2020WELCOME TO
Page 7 and 8: 07Moko
Page 9 and 10: NEW BEGINNINGS@mokosalonspaMoko, Ma
Page 11 and 12: NEW BEGINNINGS11
Page 13 and 14: NEW BEGINNINGSPhotography by Harvey
Page 15: NEW BEGINNINGS“I’ve had ladies
Page 18 and 19: The futureproofersLife moves pretty
Page 20 and 21: FUTURE PROOFERS“Everyone wants th
Page 22 and 23: FUTURE PROOFERSAshley Clarke Signat
Page 24 and 25: FUTURE PROOFERSPhotography by Hikar
Page 26 and 27: “Ego isin thename,but youwon’tf
Page 28 and 29: ADVERTORIALJamie SeaTurningheadsShe
Page 30 and 31: Worththe waitFans of professional c
Page 32 and 33: COLOURDavina’s Hair Salon, Glasgo
Page 34 and 35: COLOURTransformingthenationDeesh Dh
Page 36 and 37: SEQESEQ #SHADESEQ#SHADESEQHADESEQSH
Page 38 and 39: ThesocialclimbersArmed with a ringl
Page 40 and 41: SOCIAL CLIMBERSBlueberry Bangs, Man
Page 42 and 43: SOCIAL CLIMBERSLady Lux, Edinburgh@
Page 44 and 45: ADVERTORIALYOU AREINVITED…TheSoci
Page 46 and 47: EDUCATIONGoing liveRedken has been
Page 48 and 49: EDUCATIONClaire MartinGro London, L
Page 50 and 51: ON THE SPOTON THE SPOT WITHGeorge N
Page 52: THE CLUB IS OPEN. YOU ARE INVITED.

Outliers A/W20

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