Outliers A/W20

COLOUR
Avail Hair and Beauty, Avoca
Rathcoole, Co. Dublin
@availhairandbeauty
For the zen factor
“We are all about connecting mind, body and
soul. We are all so busy that I wanted to create a
space where people could relax, confident that
they are in the best possible hands,” says Avail’s
Jill Keogh. “Our location is a beautiful Zen
space, full of natural light to achieve the perfect
colour match.
“Our passion is colour – the right hue can
totally change a person’s looks. I love to see
clients walk out feeling more confident in
themselves, knowing their hair health is not
jeopardised in any way.
“Redken focuses on always keeping the hair
in its best condition. The results we achieve
are nothing short of amazing – the colours do
exactly what they say they will. Shades EQ is
extremely popular, with something to suit every
style. It gives amazing shine, tones and depth
– I think of it as a hair colour that thinks it’s a
nourishing hair treatment.”
MD Beauty Lounge, Glasgow
@md_beautylounge
For ultimate blends
“Having a great relationship with our guests and
really striving to offer a truly personal service
is key to our business,” says James Horn of MD
Beauty Lounge. “It’s less about what the client
has booked, and more about working towards
an evolving desired look. We have secured real,
strong bonds with our long-established guests,
which helped us bounce back quickly.
“We are well-known for our blends and
balayage and, with their extended roots, more
traditional highlight clients have opted to
transition into a blend with that all-important
money piece at the front. Having Redken Shades
EQ and Color Gels Lacquers at our fingertips is
a beautiful synergy, it’s the perfect match every
stylist needs at their disposal. Being able to offer
old highlights a new lease of life by combining
a seamless blend of Color Gels Lacquers with
Shades EQ is not just a timesaver but a lifesaver.”
“Being able to offer old
highlights a new lease of
life is not just a timesaver
but a lifesaver”
“The results we achieve
are nothing short of
amazing – the colours
do exactly what they say
they will”
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