Outliers A/W20

COLOUR
Davina’s Hair Salon, Glasgow
@davinas_hair_salon
For inimitable shine
“You simply can’t achieve the salon look at
home with a box dye. Almost 90 per cent of
our clients waited to see us, as much as it drove
them crazy,” says Davina Anderson. “That’s
why they come to us in the first place. We’ve
been fully booked since, and it’s been amazing
helping people to feel like a million dollars again.
“A lot of ladies are embracing their natural
highlights and colour – and that’s where Shades
EQ has been so fantastic. Because of the
glossing properties they never feel like they’ve
committed too much to a colour. We’ve seen a
lot of blondes wanting to play with colour, such
as a copper or a pink – it’s really encouraged
them to try something different.
“I’ve used all sorts of colour brands, but
Redken Color Gels Lacquers and Shades EQ
are a match made in heaven. The shine that
they both give is just magic. It’s called the
technique perfector for a reason, they both
work so well together.”
@terrigilhamhairspa
Terri Gilham Hair Spa, Ashford
For going that extra mile
“We made sure we kept in touch with our
guests throughout lockdown – lots of how-to
videos, advice on root sprays, how to do a zigzag
parting, just to make sure that they were
not playing with colour themselves,” reveals
Terri Gilham. “We wanted to help them as
much as possible.
“Color Gels Lacquers makes it so easy for
us to be creative with our work. The liquid
texture makes it effortless to apply, and it’s
not too thick like other permanent colours
I’ve tried. The Gels are just so shiny, not many
permanent colours can offer you that kind of
shine – to the point where people looking at the
hair would never assume they have permanent
colour on their hair. There’s no colour
distortion when you go from Gels to Shades
EQ, so we can create a seamless blend.
“I’m so happy the 010Gi shade is finally
here. I’ve seen so many formulas in the US that
used it, and I’ve become completely obsessed.”
“Color Gels Lacquers makes it so
easy for us to be creative with our
work. The liquid texture makes it
effortless to apply”
“We’ve seen a lot of blondes
wanting to play with colour,
such as a copper or a pink”
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