Outliers A/W20

COLOUR
@scarlettcollierhair
Scarlett Collier Hair, Frome
For a one-to-one approach
*Study investigating salon and hairdressing services in the past 12 months among a nationally representative sample of 1017 UK women aged 16-74. Conducted by 2CV Research between
26 March and 2 April 2020, courtesy of L’Oréal Professional Products Division, including brands L’Oréal Professionnel, Redken, Kérastase and Matrix
“Bright,
creamy
blondes are
as popular
as ever”
The Parlour, Jersey
@theparlour_jsy
For a brand new look
“Clients are going in different directions, either
a dramatic transformation or back to enhanced
versions of their natural colour,” says The
Parlour’s Lauren Layzell. “Very few are asking
for ‘the same as last time’, which is refreshing!
“Bright, creamy blondes are as popular as
ever – which is great because we were all so
excited by the launch of the Shades EQ Level
10s earlier this year! They are an absolute dream
for creating the perfect blonde, so versatile.
With Shades EQ we can create intense vibrant
looks to the most natural lived-in colour and
everything in between.
“We had more than 800 clients on the
waiting list for when we reopened. We often
remind clients that an unfortunate home colour
incident could set them back a year or more
from achieving their colour goal. Our clients
respect and understand this, they have invested
a lot of time and money into their hair and were
happy to wait.”
“Clients book in knowing that they get
me for the whole session, which they love
because they really get that focus and
dedication,” explains Scarlett Collier. “It’s
also appealing to a low-maintenance person
who only comes in say once or twice a year,
but comes in for hours, and their colour then
grows out beautifully. It’s a luxury to have
that time dedicated to yourself, and I get to
be a lot more creative.
“A lot of people want really bright,
contrasting colours at the moment –
especially brunettes. Clients are embracing
the warmth a little bit more too, not so ashy.
We’re playing and experimenting.
“I’ve tried so many colour brands over
the years and to find colour with Redken
that doesn’t fade out warm has been so
good. As an artist, to use products that you
know aren’t going to disturb the undertones
is amazing. Shades EQ tones are just so
flattering and true. I really like the warmer
tones, but especially the new 010Gi.”
“As an artist, to use products that
you know aren’t going to disturb
the undertones is amazing”
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