Outliers A/W20

Worth
the wait
Fans of professional colour were desperate to get back into salons after lockdown. In a survey of
UK women, 73 per cent of those who usually have salon colour were bothered they couldn’t get
their hair done, but only 18 per cent said they would attempt it themselves.* It was clear clients
would wait for your expertise – and these colourists share how they garner fervent followings
ELF Hair Studio, Ashford
@elfhairstudio
For fresh starts
“I got my own space a couple of weeks before
lockdown – it was so scary,” says ELF Hair
Studio’s Emma Flagg. “But now I’m back and
fully booked for the rest of the year; I saw the
downtime as a really good opportunity to
embrace this new adventure.
“97 per cent of my clients waited for me –
I felt like a proud mum! The shine you get from
the Color Gels Lacquers and Shades EQ is
second to none. What I love about them is that
everything looks very natural; it’s an effortless
grow-out. It’s really changed my work, I love it.
For a lot of my blonde work I use 09AA and 08C
which is copper – people are really shocked, but
I use a lot of warmth to make them creamy.”
“Color Gels Lacquers and Shades
EQ have really changed my work”
Deesh Dhindsa Hair, Derby
@deeshdhindsahair
For the long game
“Everything that we’re trying to do is natural,
not too artificial or against a client’s natural
colouring, so it’s got more longevity,” reveals
Deesh Dhindsa. “Even if they had greys starting
to come through, it’s designed in a way that it
still blends nicely with their colour.
“It’s all in the application. Redken Color
Gels Lacquers and Shades EQ are just so
good to apply; the gel consistency makes
them easily spreadable and it penetrates a lot
better, so you’re achieving a more even colour
throughout. A lot of permanent colours are
quite matte, but with the Color Gels Laquers
you still get all of that shine to give continuous
gloss all the way through.
“With Shades EQ I really love to intermix
shades and personalise for your client – and
when you’re explaining that to the client it helps
you make them feel so special as well.”
“Everything
that we’re
trying to do is
natural, not
too artificial”
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