Outliers A/W20

ADVERTORIAL
Intrigued? So are we. Meet Jamie…
Outliers: How did you get into hairdressing?
Jamie Sea: I knew I wanted to be a hairstylist when
I was 13. I remember the first time I got my hair done
professionally and I was in awe. I couldn’t believe how they
transformed my look and how it made me feel. From that
moment on, I knew it was what I wanted to do.
O: Tell us a little bit about your upcoming
digital class…
JS: I’m so excited to be a part of the social and balayage class
with Redken! I’m going to be sharing some of my tips and
tricks for perfect application and formulations behind the
chair. There are so many new launches from Redken – the Ash
Browns series, Shades EQ level 10s, Flash Lift Bonder Inside
– so I’m lucky to have the best tools to work with as well. I
can’t wait to connect with audiences from around the world!
O: What do people struggle with or underestimate
when trying to grow their social media presence?
JS: The main struggle I see is their mindset around
authentically showing up as themselves. They also feel
confused around growing their presence – who is my
audience, how am I engaging with them, what do I post, what
do I say to them?
O: Top three tips on capturing images for
great engagement?
JS: Get to know your audience – what are their recurring
questions? What are common struggles you see? Be
a resource to answer those and guide your content
accordingly. If they are struggling with formulations, post
breakdowns, videos of you mixing a gloss, and a ‘before and
after’ to show the results. If it’s application or sectioning, post
an action shot of a go-to placement of yours. Education and
inspiration draws your audience in and makes them engage!
Join the Balayage That Stops the Scroll masterclass with @prettylittleombre on Sunday
18 October 5pm or Monday 19 October 7pm. Book your tickets now on L’Oréal Partner Shop
or L’Oréal Access at uk.lorealaccess.com by searching ‘balayage that stops the scroll’
REDKEN.CO.UK REDKEN REDKENUK
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