Outliers A/W20

Antony Rawlings,
creative director
and manager
@antonylockonego
I was in sales and education at
Redken, and spent a lot of time
with big salon names. I loved
it but I was keen to get back in
the salon and I chatted to Jonny
and it felt right. I was going to
go in and change it up, and many
of the team have been there a
long time and I needed to know
they’d be responsive to that.
It’s about building businesses,
building columns, and keeping
clients coming back. After my
first year here, bringing in what
I’d learnt at Redken and working
with lots of salon businesses,
our retail grew 42 per cent and
business was up 13 per cent.
It was brilliant, like flicking a
switch and thinking differently.
Bee Cottington,
artistic director
@thecolourconcierge
I joined through Instagram –
one of the stylists reached out,
I needed a change and I loved
the vibe. You can get lost on a
conveyor belt in some salons
but everyone had been here a
long time, and that showed
they had clearly been nurtured.
As a colourist I’m also a magpie
– I’m always looking for the
next shiny new technique.
I do expensive blondes, and
there’s a lot of artistry in
creating a colour that looks
really natural. I love going
through what Redken posts
on Instagram, no one is afraid
to share formulas and ideas
because we’re all family.
I wouldn’t work anywhere now
that doesn’t have Shades EQ.
Photography by Harvey Williams-Fairley @ Capture Collect