Outliers A/W20

“Ego is
in the
name,
but you
won’t
find
it in the
team”
Wander down Chelsea’s
iconic King’s Road and you’ll
find local hero Lockonego,
a salon stuffed with A-list
clients and premium talent.
Here, customer service is
absolutely king, with a crew
that’s focused on delivering
not only beautiful hair but
a flawless experience.
Meet some of the team
keeping West London
hair looking wonderful
Jonathan Long,
co-founder
@jonnylockonego
Ben [Cooke, co-founder] and I
didn’t put our names above the
door. It isn’t my intention to
put Jonny up front; I’m the one
who sits behind, there to help
motivate. I love my team, I’m
their biggest cheerleader and I
try to push them to fulfil their
potential. We understand the
value and attraction of being a
flexible employer but with that
family feel so that the individual
feels part of a team, rather than
a contractor. We’re currently
recruiting part-time and fulltime
roles for just such people.
It’s about keeping that core
Lockonego team to maintain the
value and standards but adding
skilled, passionate professionals
to work around them.