Outliers A/W20

FUTURE PROOFERS
Shop when it
suits you…
Kai & I, Bishopbriggs
@kaiandisalon
Keeping the calm
“THE WORLD IS TOO BUSY – we want people
here to feel calm and relaxed,” explains Nikki
Calder, founder of the beachy brilliant Kai & I.
Walk in and you could be forgiven for thinking
you’d arrived at a Balearic bar rather than the
outskirts of Glasgow. Yes, of course you can get
a great haircut and colour, but Nikki knows that
a successful salon today needs to offer more.
“Everyone wants the Instagrammable place to go,”
she admits, “and as much as it’s about being a great
hairdresser, I have to give them the wow factor.”
And on that she’s certainly delivering: having
bought the barber shop next door, Nikki has
extended the salon to include more beauty rooms
and yes, a fully stocked bar. It’s all part of her longterm
plan to offer everything a client could need
within a haven of tranquility. Having attended a
L’Oréal Salon Emotion course, she took plenty
of ideas away to help boost her client’s journey.
“We’re trying to do something other salons aren’t,”
she explains, “and I want to get more followers.
I’ve been on two social media courses with Redken
and I’ve learnt so much. I feel we are now more
Instagrammable.”
And that’s where the brand helps to boost her
further, she says. “I love the focus on trends. Lots
of big celebrities in the US use Redken and to have
access to what they use and then be able to offer it
to clients is amazing.” She’s also a fan of the new
L’Oréal Partner Shop. “It’s great to have an online
shop for salon owners,” she says. “It gives you
complete control of your costs and you can reorder
with ease. You can even give other members of
staff control of stock – which has transformed the
way we work as a team.”
WANT TO BE IN TOTAL control of your
stock? Thought so – that’s why Redken
has revolutionised the process, with
all the best the brand has to offer now
available online to order on the L’Oréal
Partner Shop. You’re busy, so this onestop
shop for everything you love from
Redken keeps your business moving
smoothly with 24/7 access. Choose your
preferred device and enjoy a thoroughly
seamless shopping experience. The
intuitive search tools can find what you
need in seconds, and you can set ‘out of
stock’ notifications and a favourites list
to help you keep your cupboards full.
You can even set different access rights
to multiple users so anyone you choose
in your team can help you keep track of
stock. Just shop, set your delivery date,
and enjoy an optimised online shopping
experience with you at the helm.
l Quick, simple, effective
l 24/7 online access from any device
l Next day delivery
l Optimised search
l Exclusive offers
l One-click reorder
l Create multiple users with different
access rights
Want to start ordering
from L’Oréal Partner Shop?
Contact your Redken
Business Partner, email info.
redken@loreal.com or visit
lorealpartnershop.com/uk
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