Outliers A/W20

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FUTURE PROOFERS“Everyone wants the Instagrammableplace to go. As much as it’s aboutbeing a great hairdresser, I have togive clients the wow factor”20
FUTURE PROOFERSShop when itsuits you…Kai & I, Bishopbriggs@kaiandisalonKeeping the calm“THE WORLD IS TOO BUSY – we want peoplehere to feel calm and relaxed,” explains NikkiCalder, founder of the beachy brilliant Kai & I.Walk in and you could be forgiven for thinkingyou’d arrived at a Balearic bar rather than theoutskirts of Glasgow. Yes, of course you can geta great haircut and colour, but Nikki knows thata successful salon today needs to offer more.“Everyone wants the Instagrammable place to go,”she admits, “and as much as it’s about being a greathairdresser, I have to give them the wow factor.”And on that she’s certainly delivering: havingbought the barber shop next door, Nikki hasextended the salon to include more beauty roomsand yes, a fully stocked bar. It’s all part of her longtermplan to offer everything a client could needwithin a haven of tranquility. Having attended aL’Oréal Salon Emotion course, she took plentyof ideas away to help boost her client’s journey.“We’re trying to do something other salons aren’t,”she explains, “and I want to get more followers.I’ve been on two social media courses with Redkenand I’ve learnt so much. I feel we are now moreInstagrammable.”And that’s where the brand helps to boost herfurther, she says. “I love the focus on trends. Lotsof big celebrities in the US use Redken and to haveaccess to what they use and then be able to offer itto clients is amazing.” She’s also a fan of the newL’Oréal Partner Shop. “It’s great to have an onlineshop for salon owners,” she says. “It gives youcomplete control of your costs and you can reorderwith ease. You can even give other members ofstaff control of stock – which has transformed theway we work as a team.”WANT TO BE IN TOTAL control of yourstock? Thought so – that’s why Redkenhas revolutionised the process, withall the best the brand has to offer nowavailable online to order on the L’OréalPartner Shop. You’re busy, so this onestopshop for everything you love fromRedken keeps your business movingsmoothly with 24/7 access. Choose yourpreferred device and enjoy a thoroughlyseamless shopping experience. Theintuitive search tools can find what youneed in seconds, and you can set ‘out ofstock’ notifications and a favourites listto help you keep your cupboards full.You can even set different access rightsto multiple users so anyone you choosein your team can help you keep track ofstock. Just shop, set your delivery date,and enjoy an optimised online shoppingexperience with you at the helm.l Quick, simple, effectivel 24/7 online access from any devicel Next day deliveryl Optimised searchl Exclusive offersl One-click reorderl Create multiple users with differentaccess rightsWant to start orderingfrom L’Oréal Partner Shop?Contact your RedkenBusiness Partner, email info.redken@loreal.com or visitlorealpartnershop.com/uk21
Page 1 and 2: OutliersTHEIssue 05/2020The innovat
Page 3 and 4: All rights reserved. 2020WELCOME TO
Page 5 and 6: CONTENTSContentsOutliersTHEDefiniti
Page 7 and 8: 07Moko
Page 9 and 10: NEW BEGINNINGS@mokosalonspaMoko, Ma
Page 11 and 12: NEW BEGINNINGS11
Page 13 and 14: NEW BEGINNINGSPhotography by Harvey
Page 15: NEW BEGINNINGS“I’ve had ladies
Page 18 and 19: The futureproofersLife moves pretty
Page 22 and 23: FUTURE PROOFERSAshley Clarke Signat
Page 24 and 25: FUTURE PROOFERSPhotography by Hikar
Page 26 and 27: “Ego isin thename,but youwon’tf
Page 28 and 29: ADVERTORIALJamie SeaTurningheadsShe
Page 30 and 31: Worththe waitFans of professional c
Page 32 and 33: COLOURDavina’s Hair Salon, Glasgo
Page 34 and 35: COLOURTransformingthenationDeesh Dh
Page 36 and 37: SEQESEQ #SHADESEQ#SHADESEQHADESEQSH
Page 38 and 39: ThesocialclimbersArmed with a ringl
Page 40 and 41: SOCIAL CLIMBERSBlueberry Bangs, Man
Page 42 and 43: SOCIAL CLIMBERSLady Lux, Edinburgh@
Page 44 and 45: ADVERTORIALYOU AREINVITED…TheSoci
Page 46 and 47: EDUCATIONGoing liveRedken has been
Page 48 and 49: EDUCATIONClaire MartinGro London, L
Page 50 and 51: ON THE SPOTON THE SPOT WITHGeorge N
Page 52: THE CLUB IS OPEN. YOU ARE INVITED.

Outliers A/W20

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