Outliers A/W20

FUTURE PROOFERS
Gielly Green, Marylebone
@giellygreen
Expert consultations
GIELLY GREEN IS home to leading hair maestros
from around the world. It’s a hand-picked team of megatalented
stylists, colourists and beauticians working at
the top of their game. The salon offers a host of luxury
services to an incredibly discerning clientele – so when
the salon was forced into lockdown, co-founder Shai
Greenberg (pictured) launched the site Salon Consult
to keep these experts in touch with their clients.
Part of the consultation sees the stylist create a
basket of prescribed hair products, which the client then
purchases to be delivered to their home. Salon Consult
has become so popular that the service is still running
even though the salon has reopened, meaning clients
and staff can use their time in the salon even more
efficiently. “We’ve had brilliant feedback,” says Shai.
“It’s also been a strong communication point for clients,
and we see a lot of interest come in now from Salon
Consult. In lockdown we got the team more involved
on social media too, using the time to create engaging
videos and tutorials.”
It’s key that Salon Consult is not “just another site
selling products”, which chimes in with Shai’s insistence
on a very high standard of customer service. “The power
we have is the expert behind the service, and that’s what
I advertise. Otherwise, what’s the difference between us
and another site?” he asks.
Indeed, Shai’s vision of customer service addresses
all the bugbears that used to upset him when he worked
as a stylist. It’s the kind of quality and luxury that you’d
find in a five-star hotel. Using the best products is a must
for Shai – and his team insist upon Redken. “They are the
most advanced products and deliver the best results,”
says Shai. “And the support we receive from the brand is
second to none: the training, the advice, the service.”
Photography by Harvey Williams-Fairley @ Capture Collect
19