Outliers A/W20

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The futureproofersLife moves pretty fast and the consumer landscapecan rapidly change... that’s why these salons are futureproofing their businesses to ensurethey thrive under any circumstances“In lockdown we got the team more involvedon social media, using the time to createengaging videos and tutorials”18
FUTURE PROOFERSGielly Green, Marylebone@giellygreenExpert consultationsGIELLY GREEN IS home to leading hair maestrosfrom around the world. It’s a hand-picked team of megatalentedstylists, colourists and beauticians working atthe top of their game. The salon offers a host of luxuryservices to an incredibly discerning clientele – so whenthe salon was forced into lockdown, co-founder ShaiGreenberg (pictured) launched the site Salon Consultto keep these experts in touch with their clients.Part of the consultation sees the stylist create abasket of prescribed hair products, which the client thenpurchases to be delivered to their home. Salon Consulthas become so popular that the service is still runningeven though the salon has reopened, meaning clientsand staff can use their time in the salon even moreefficiently. “We’ve had brilliant feedback,” says Shai.“It’s also been a strong communication point for clients,and we see a lot of interest come in now from SalonConsult. In lockdown we got the team more involvedon social media too, using the time to create engagingvideos and tutorials.”It’s key that Salon Consult is not “just another siteselling products”, which chimes in with Shai’s insistenceon a very high standard of customer service. “The powerwe have is the expert behind the service, and that’s whatI advertise. Otherwise, what’s the difference between usand another site?” he asks.Indeed, Shai’s vision of customer service addressesall the bugbears that used to upset him when he workedas a stylist. It’s the kind of quality and luxury that you’dfind in a five-star hotel. Using the best products is a mustfor Shai – and his team insist upon Redken. “They are themost advanced products and deliver the best results,”says Shai. “And the support we receive from the brand issecond to none: the training, the advice, the service.”Photography by Harvey Williams-Fairley @ Capture Collect19
Page 1 and 2: OutliersTHEIssue 05/2020The innovat
Page 3 and 4: All rights reserved. 2020WELCOME TO
Page 5 and 6: CONTENTSContentsOutliersTHEDefiniti
Page 7 and 8: 07Moko
Page 9 and 10: NEW BEGINNINGS@mokosalonspaMoko, Ma
Page 11 and 12: NEW BEGINNINGS11
Page 13 and 14: NEW BEGINNINGSPhotography by Harvey
Page 15: NEW BEGINNINGS“I’ve had ladies
Page 20 and 21: FUTURE PROOFERS“Everyone wants th
Page 22 and 23: FUTURE PROOFERSAshley Clarke Signat
Page 24 and 25: FUTURE PROOFERSPhotography by Hikar
Page 26 and 27: “Ego isin thename,but youwon’tf
Page 28 and 29: ADVERTORIALJamie SeaTurningheadsShe
Page 30 and 31: Worththe waitFans of professional c
Page 32 and 33: COLOURDavina’s Hair Salon, Glasgo
Page 34 and 35: COLOURTransformingthenationDeesh Dh
Page 36 and 37: SEQESEQ #SHADESEQ#SHADESEQHADESEQSH
Page 38 and 39: ThesocialclimbersArmed with a ringl
Page 40 and 41: SOCIAL CLIMBERSBlueberry Bangs, Man
Page 42 and 43: SOCIAL CLIMBERSLady Lux, Edinburgh@
Page 44 and 45: ADVERTORIALYOU AREINVITED…TheSoci
Page 46 and 47: EDUCATIONGoing liveRedken has been
Page 48 and 49: EDUCATIONClaire MartinGro London, L
Page 50 and 51: ON THE SPOTON THE SPOT WITHGeorge N
Page 52: THE CLUB IS OPEN. YOU ARE INVITED.

Outliers A/W20

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