Outliers A/W20

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NEW BEGINNINGS“It’s reallygood if we’regoing to makeit feel likesomebody’shome, that thesalon doesn›thave thatstandard kindof receptionbox area.”12
NEW BEGINNINGSPhotography by Harvey Williams-Fairley @ Capture Collect“When I go into the salon,I’m so proud of it all”@percyandreedPercy at Percy & Reed, LondonA private members club vibeIT’S THE DETAILS that count at the newlyreincarnated Percy at Percy & Reed, and these tell astory about owner Paul Percival. The stylist has takenhis two decade-long career styling hair on tour andbackstage for music artists as well as styling the labelexecs, and very much made it his thing at the revampedsalon, knowing that experience and those contacts arepart of his cache. “I need to own that space, that’s verymuch my USP,” he says.The remodelled interiors are the result of alockdown bonding session with his carpenter dad. Paulwas also a carpenter apprentice back in the day, so hegot to dust off some old skills too. It’s a real labour oflove. “I needed to use the opportunity to change up thesalon. It was a massive gamble because we didn’t knowhow long we were going to be in lockdown, and tryingto get supplies was a nightmare,” he recalls. “But there’ssomething really nice about the fact that when I lookaround now, I know that it was us. When I go into thesalon, I’m so proud of it all.”And so he should be, as it’s truly a representationof himself – the vintage record player and LPs (you canchoose the soundtrack), the inky blue velvet sofa, eventhe metal shelving units straight from the ’70s are relicsscavenged from Sony Music’s offices. The vibe is verymuch laid-back members club with Percy at the helm,and you have an exclusive invitation.Paul adds: “I needed a new start, and I wanted to doit with Redken. We were so excited about using ShadesEQ. All the products work – that’s what I love most.”13
Page 1 and 2: OutliersTHEIssue 05/2020The innovat
Page 3 and 4: All rights reserved. 2020WELCOME TO
Page 5 and 6: CONTENTSContentsOutliersTHEDefiniti
Page 7 and 8: 07Moko
Page 9 and 10: NEW BEGINNINGS@mokosalonspaMoko, Ma
Page 11: NEW BEGINNINGS11
Page 15: NEW BEGINNINGS“I’ve had ladies
Page 18 and 19: The futureproofersLife moves pretty
Page 20 and 21: FUTURE PROOFERS“Everyone wants th
Page 22 and 23: FUTURE PROOFERSAshley Clarke Signat
Page 24 and 25: FUTURE PROOFERSPhotography by Hikar
Page 26 and 27: “Ego isin thename,but youwon’tf
Page 28 and 29: ADVERTORIALJamie SeaTurningheadsShe
Page 30 and 31: Worththe waitFans of professional c
Page 32 and 33: COLOURDavina’s Hair Salon, Glasgo
Page 34 and 35: COLOURTransformingthenationDeesh Dh
Page 36 and 37: SEQESEQ #SHADESEQ#SHADESEQHADESEQSH
Page 38 and 39: ThesocialclimbersArmed with a ringl
Page 40 and 41: SOCIAL CLIMBERSBlueberry Bangs, Man
Page 42 and 43: SOCIAL CLIMBERSLady Lux, Edinburgh@
Page 44 and 45: ADVERTORIALYOU AREINVITED…TheSoci
Page 46 and 47: EDUCATIONGoing liveRedken has been
Page 48 and 49: EDUCATIONClaire MartinGro London, L
Page 50 and 51: ON THE SPOTON THE SPOT WITHGeorge N
Page 52: THE CLUB IS OPEN. YOU ARE INVITED.

Outliers A/W20

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