Curation of Work

MATTHEW
WELLS
A CURATION OF WORK

MATTHEW WELLS
Matthew began working in social media marketing, advertising, &
curating back when it was still young in 2008 while interning for PR
mega house People's Revolution. While curating and creating
content for his clients communities he also spent some time
working as an influencer himself Matthew excels in developing and
implementing brand strategy for both challenger brands and
established industry giants across the fashion, lifestyle, tech,
finance, and beauty sectors.
I LOOK FORWARD TO WORKING WITH YOU

edgy, always fun, always
Always
While working with Alexander
cool!
I channeled the “downtown
Wang
counter culture cool kid vibe”,
NYC
striving to drive e-comm sales
also
the pandemic, showcasing
during
details in multiple levels. It
product
a success! We aligned with
was
“it-girls” such as Hailie
current
& Bella Hadid, as well as
Bieber
for influence. While also
micros
editorial level stories for
creating
involving 3-D animation
Instagram
editorial content.
and

The purpose of the "Bad and Beautiful" campaign was
to showcase the importance of the individual and
being true to one's self regardless of what the world
thinks. The campaign featured ad spend with major
fashion publications, social media & display
advertising, with a fan contest to tie it all together
and build inclusivity and community growth and
engagement.

Developed and implemented a comprehensive guerilla social first strategy utilizing influencers in the
I
and entertainment industries along with relatively unknown fashion insiders and club kids.
fashion
for the strategy came from the days of Studio 54 when Steve Rubell would mix “glamorous
Inspiration
& beautiful nobodies”. The campaign focused styling talent in key world class cities -
somebodies
New York, Los Angeles, London, Moscow and Berlin. With this focused and highly curated
Paris,
the brand quickly came a must have staple for the fashion elite and their admirers world
campaign
wide. Bring streetwear into the luxury market place.

of the greatest challenges when working with
One
multinational brand is keeping true to the brands
a
and vision across differing cultures. With
mission
we achieved this by the universal language
Hunter
music. With festival season in full swing Hunter
of
has been incorporating on trend and on
Boots
posts generated by some of our biggest
brand
keeping them engaged and appreciated
fans-
incorporating a healthy dose of product and
while
content.
editorial

Brand based its success on "Celebrities, Reality TV Stars, & a "Square Cornered iPhone Case". I connected them
The
Kylie Jenner, Olivia Pierson, Nicole Williams, Cara Santana, Ariel Tejada, Steph Sheperd, Bethenny Frankel,
with
Medley, Sonja Morgan, & Olivia Copula (to name a few). I also was able to get them a spread in "In the
Dorinda
Cosmopolitian, Vogue, People Magazine & on the Today Show’s "Holiday Shop". I also took it a step further
Know",
made the connection with Caroline Maguire, Fashion Director of ShopBop & East Dane (whom I have known for
and
to get their product on Page 1 of "Fashion Tech Accessories" which was not a requirement of mine but I knew I
years)
clould get it done.

CONTENT CONTRIBUTION