PAINT A/W20

Let’s gl
A/W20

LET THERE BE
( )LIGHT
Luxe
COLOUR DOESN’T ALWAYS NEED TO BE COMPLICATED. WITH THE LUXELIGHTS COLOUR
SERVICE FROM WELLA PROFESSIONALS, YOU CAN PERSONALISE LOOKS FOR EVERY
CLIENT WITH A CURATED SERVICE AND TRANSFORM IT INTO CASH WITH LITTLE EFFORT
WHEN YOU DRILL down into the base concerns of clients, their
needs remain much the same as they always have. Covering grey
hair is still the number one reason why clients aged between 35
and 55 visit the salon. While Millennial and Generation X clients
are generally open to changing and tweaking their hair, that stays
within the realm of an elevated, perfected natural look.
The biggest barrier is almost always a fear of commitment.
That always-on mentality means they’re often resistant to the
time commitment that comes with colour, as well as reservations
about potential damage. So subtlety, speed and care should be
what to consider when enticing these clients. If only there was a
service that could do all this… oh wait, there is.
02 | PAINT

Inoducing Luxelighʦ
Forget full heads of highlights that take
hours to deliver and grow out a little
too… obviously. Forget blocky colour
results and bold colour contrasts. The
future of hair colour is all about building
dimension cleverly. It’s time to focus
on enriching the roots and using soft
blends to create natural shadows, as
well as emphasising natural highs and
lows within the length and ends.
With only a few tweaks, using what the
client already has to work with, they can
walk away with the illusion of natural,
sun-kissed and youthful hair colour.
The Luxelights service from Wella
Professionals is a simple three-step
process that can give clients that
updated, refreshed look in next to no
time, allowing you to fit more clients into
your columns and ultimately emerge
with more time and energy to spare.
Wella Professionals is dedicated
to adapting to the shifting needs and
wants of clients, to be able to offer its
partner salons the best tools to allow
them to to capitalise and adapt. Times
are tough, and Wella is continuing to
break down traditional colour processes
to give you something new to tempt
clients with.
ONE – LUXELIGHTS
Break up the appearance of over-saturated
lengths. Section large weaves and apply,
keeping colour away from the root.
TWO – ROOTS
Add a shadowed root colour or
blend away and cover natural
grey regrowth.
THREE – GLOSS
Finish the service with the perfect
toning, gloss-giving service to tie
everything together.
IT’S NATURAL TO WANT MORE
The Koleston Perfect ME+ Pure Naturals range is the perfect partner for the
Luxelights service. Flex your creativity to blend bespoke shades for each client,
while ensuring the same brilliant results each time. The Pure Naturals range
has expanded into a new territory, giving you even more choice for limitless
grey coverage possibilities. The new Resistant Cool Cover shades deliver 100
per cent coverage with intense cool tones for an anti-brass effect, which mix
perfectly with the other Pure, Ultra and Resistant Cover tones.
88/02
66/02
77/02
55/02
PAINT | 03

LOCATION,
LOCATION,
loca
LUXELIGHTS IS ALL ABOUT PLACEMENT. WHEN IT’S SUCH A SIMPLIFIED
PROCESS, IT’S DOWN TO YOUR EXPERT EYE TO ASSESS YOUR CLIENT’S STYLE
AND PERSONALISE EACH SERVICE
NO TWO HEADS of hair are the same, so placement is where
you can really showcase your skills and keep clients returning to
your chair. The principle is as simple as creating natural-looking
dimension to hair that otherwise appears uniform and dulled by
a lack of variance. The great thing about a Luxelights treatment is
that it’s great on all hair lengths and types.
Pull attention to your client’s facial features with careful
placements around the cheekbones, the eyes and jawline that
help break up longer lengths. Use Luxelights in a horizontal
pattern around the head for a halo effect to really showcase
curls with the varied tones. Give the appearance of thicker hair
for finer locks by using medium weaves, or help to break up the
appearance of coarse hair with medium slices.
Luxelights is ultimately simple, but infinitely variable and able to
really capture the attention of clients who would usually overlook
colour services.
04 | PAINT

Which shades do I chse?
It can be difficult to walk that fine line between keeping to a client’s natural look and offering them something
different enough to justify time and expense. For a harmonious appearance, stick to shades that are within
three levels of each other. Use warmer, lighter colours to reflect the light and give the illusion of volume
LIGHT UP YOUR LIFE
ROBERT EATON, WELLA PROFESSIONALS UK AND IRELAND TECHNICAL DIRECTOR, TALKS US THROUGH ONE
OF THE LUXELIGHTS LOOKS AND HOW TO EASILY SWITCH THINGS UP FOR CAUTIOUS COLOUR CLIENTS
BEFORE
COLOUR FORMULAS
A 30g BlondorPlex + 45ml Welloxon Perfect, 6% Developer
B 30g 55/02 + 30ml Welloxon Perfect 6%
C 10g 7/18 + 10g 8/97 + 20ml Welloxon Perfect
1.9% Developer + 20ml INVIGO Post Color Treatment
STEP ONE
Section the hair into five parts.
STEP TWO
Weave out large sections of
hair and paint Formula A away
from the roots. Use four foils
per section.
STEP THREE
Deepen the root area with
Formula B. Apply just over the
line of the regrowth. Develop,
rinse and apply Wellaplex No2
Bond Stabilizer for 10 minutes.
Shampoo and apply Blondor
Seal and Care for five minutes.
STEP FOUR
For a luxury high-shine finish
with a soft tone, apply Formula
C root to tip. Develop up to 10
minutes and rinse until clear.
ROBERT EATON’S TOP TIP
Use a variation of slices and weaves
to create the desired amount
of definition
Discover how the new Luxelights service from Wella Professionals can free up your creativity with little effort
while maximising profit. Explore the potential for your business at education.wellla.com
@wellahairuki #WellaColour #MakeChange
PAINT | 05

The fecast
A/W20
WHICH WAY IS THE A/W20 TREND WIND BLOWING? PAINT
ASKS THE EXPERTS TO PEER INTO THE CRYSTAL BALL
Take it easy
THE TREND:
LOW MAINTENANCE
“With the world missing four
months of hair services, I’m
predicting low-maintenance hair
colouring with a pop,” explains
Paul Watts, JOICO European
colour design team member.
“Balayage, ombre, dimensional
colours are all still going to be big,
but trends are going to be speedy
refresh services, making the most
of life in the quickest time.”
Simon Hill, owner of SESH
Hairdressing, agrees that it
will be about remaining true to
natural hair. “Expect to see lots of
natural tones and face-framing
techniques to brighten client’s
own colour and add depth and
dimension to their hair.”
“Subtle, healthy colour is on
trend,” adds Jack Baxter, owner of
Baxter South. “The key to nailing
it is embracing natural beauty and
highlighting the best bits.”
06 | PAINT
Schwarzkopf Professional
@scarlettcollierhair
PRODUCTS: Redken Shades EQ , Schwarzkopf Professional BlondMe toners, JOICO Blonde
Life Quick Toners, Paul Mitchell Crema XG
Paul Mitchell

#W F H colr
@glam.by.heather
Rainbow Room International
PRODUCTS: TIGI Copyright Colour True Light Freestyle Blonder, Keratin Complex
GrafittiGlam, Keratin Complex KeraLuminous, Pulp Riot Interstellar, Goldwell @PurePigments,
Manic Panic High Voltage
@harriet_stokes
Rainbow Room International
Goldwell
THE TREND: BOLDER
AND EXPERIMENTAL
With so many clients still
working from home, and with
months waiting to get back in
the salon, they’re embracing the
opportunity to have a bit of fun.
“While we will be seeing more
natural colours, there’ll be heavy
bands of bleach framing the face
to give a raw, bold statement,” says
Fudge Professional’s Tracey Hayes.
New KeraLuminous is perfect
for longevity of any vibrant and
rich tones, thanks to its clever
keratin formula. “It locks in colour
longer and makes hair healthier –
great for coppers and autumnal
reds,” says Tim Carpenter, Keratin
Complex colour specialist.
Sophia Hilton at Not Another
Salon has noticed a surge in
clients wanting vivid colours:
“Even the most reluctant bosses
don’t mind their employee’s new
pink hair on a Zoom call!”
L’Oréal Professionnel
PRODUCTS: Wella Professionals Koleston Perfect ME+ Pure Naturals Resistant Cool
Cover; L’Oréal Professionnel DIA Light, L’Oréal Professionnel Majirel Cool Cover, Goldwell
Elumenation TopChic
@whatsarahdoes
Brooks & Brooks
Wella Professionals
Stay ty
THE TREND:
COOLING TONES
At Erdem, Anthony Turner
showcased silver sirens, so take
a cue and reach for cooling tones
that shimmer in the winter sun.
Thomas Hills of TH1 Hair adds. “I
particularly love creating a multidimensional
metallic tone and the
high shine that can be achieved.”
At Brooks & Brooks, the team
has taken its inspiration from
social media. “Adding a filter can
make your hair pop with colour
or shine like glass,” explains
education director Grace
Dalgleish. “Our new Filtered Finish
glazing service is a great top-up
service between appointments to
neutralise unwanted warmth.”
Rainbow Room International’s
Suzie McGill and Dylan Brittain also
see icy tones making a comeback,
but with a smoky yet soft tone that
will flatter most skin tones.
PAINT | 07

Keep it cl
The colour palette for A/W20 is all about keeping things cool. Be on your way to becoming
a trend-leading painter with these exquisite formulations from L’Oréal Professionnel
08 | PAINT

THERE’S A CHILL in the air, and it’s being echoed in
the distinctly cool colour palette that’s on-trend for
A/W20. We’re seeing everything from icy blondes
and soft wheat shades through to deep brunettes
with a touch of blue, or perfectly balanced and
neutralised balayages. It’s time to put colour on ice
and dive deeper – L’Oréal Professionnel is taking
things cooler than ever with an expanded range of
cool tones.
Clients are keen to seek out these cooler shades,
looking to ride the latest colour trends or to refresh
their colour and banish brassiness after the
warmer summer months. L’Oréal Professionnel’s
cool colours and sophisticated finishes can help
you to reset and refresh any head of hair which has
slid into unwanted warmth.
Ice and easy
ADAM REED, UK EDITORIAL AMBASSADOR FOR L’ORÉAL PROFESSIONNEL, HAS CURATED A NEW COOL DOWN MENU
FOR THE ADAM REED LONDON TEAM TO TAP DIRECTLY INTO THIS THIRST FOR COOL RESULTS
Creative HEAD: Tell us about the new Cool Down services…
Adam Reed: The Adam Reed London colour menu works really
well as a starting point for client inspiration – it’s about taking
a consumer demand or a trend like ‘cool tones’ and speaking
about it in a client-friendly way. We know that there has been a
heightened desire for cool tones, and through our Cool Down
menu we wanted to come up with an offering that covered every
possible hue on the ‘cool’ spectrum. Whether clients want high
commitment, low commitment or a colour that sits somewhere
nicely in-between, the Cool Down service menu covers it all.
We wanted the palette and techniques to be something that
everybody could experience.
CH: How will the cool trend help engage existing clients, and
possibly colour clients who haven’t been to the salon in a while?
AR: I always like to give my clients something to think about,
whether that’s immediately while they are in the chair, or a
suggestion for the next progression of their colour. It’s good
to get them thinking about their hair and appointments as a
journey. Showing a client that what you are creating together is
constantly evolving, and that you are not sitting within a trend
but sitting within a palette, shows you are giving them options.
It’s important to showcase that you are up to date, continuously
thinking about offering something different and providing
options, which is what will drive clients in and bring women
back to the salon.
CH: Do you have any tips to achieve the ultimate cool results?
AR: It’s all about the palette. My team are artists and an artist
needs an extensive palette, incredible tools and an abundance
of knowledge about technique. It’s important to keep an open
mind and create something that is really personal for every
client in the chair. I have been doing a lot of seasonal colour
blends using a cooler palette and the results are wonderful.
Think ash tones with a cooler finish, but every single one I
create is completely individual. It’s all about a really subtle
placement of colour, which I personalise to every single client,
and then using toners to keep a cool but rich finish.
PAINT | 09

The feel¯gd facr
Right now, it’s all about reminding clients why they come to you in the first place – the personalised finish that gives them the smile
you love to see. L’Oréal Professionnel is here to equip you with the tools you need to tone and neutralise in any colour scenario
EVERYONE WANTS TO feel like a million dollars when they leave
the salon. Almost a third of women in the UK use hair colour to feel
good about themselves 1 – and why wouldn’t they, when it has such
an immediate and lasting change on a person’s appearance?
With L’Oréal Professionnel’s Majirel collection, colourists can
banish brassiness and unwanted warmth, which is a known
concern for women after the summer months. 2
Whether they are looking to turn heads or to subtly improve
their natural look, the Majirel colour collection is the perfect
palette to pair with your sought-after skills.
10 | PAINT

FOR THE COLOUR-SHY… UPGRADE VISITS
Tempt cautious colour clients with L’Oréal Professionnel Majirel Glow.
Encourage colour take-up among your cut and blow-dry clients with
these 18 delicate, translucent shades for a next-level natural result
tailored to their natural shade and break down the barriers of what
people expect from a colour service. Not everything has to be incredibly
bold and different, clients can enjoy a luminous, reflective colour with a
neutralised finished for mirror-like shine with less base colour.
FOR EXISTING COLOUR CLIENTS… KEEP THEM HOOKED
With different tones, colour combinations and colour techniques, it’s
easy to tweak and adjust looks each visit so your client keeps feeling the
mood-boosting change. The Majirel Cool Inforced range from L’Oréal
Professionnel is boosted in cool reflects for a truly neutral or coolleaning
shade change. These nine true-to-tone shades are for clients
who want a natural cool tone or a cool beige that lasts in-between
appointments.
FOR THOSE WHO THINK THEY DON’T MISS SALON COLOUR… RE-ENGAGE
Entice clients back to the salon with colour change services for a new
seasonal look. Majirel Cool Cover has 19 shades to create those intense,
true cool reflects. This cool coverage gives deep neutralisation, even on
darker bases. With the highest concentration of extra-cool, blue reflects
in the Majirel range, it fights back against any brassiness by neutralising
natural warmth at the root. A great combination is to use Cool Cover at
the root to remove any warmth and either Majirel Glow or Majirel Cool
Inforced on the lengths and ends for a softer neutralised result.
The me f ning
Educating your clients about the ins and outs of toning will open
a whole new world of colour for them. DIA Light from L’Oréal
Professionnel is an ideal choice when it comes to refreshing
colour work, tweaking tones and offering a fresh finish to clients
who don’t have the time to dedicate to a complete makeover.
Its unique acid-gel cream formula gives incredible shine and
conditioning, giving clients that cool-gloss finish to their new or
existing look. The speedy development time means it’s perfect
for between permanent colour services – and with four new
shades to choose from, they’re even more spoilt for choice.
10.02 is perfect for creating
a soft cool blonde as the
iridescent ash removes
unwanted yellow tones.
10.01 is ideal for creating
a slightly cooler blonde;
the .01 will remove any pale
yellow and leave a very light,
clean, cool blonde with a
natural finish.
8.21 is the one to reach for
when you have lifted hair and
see a yellow undercoat.
The .21 is a fine balance of
ash that will leave a cool
biscuit-y tone.
7.01 can be used on hair that
has been lifted up to a yelloworange.
It removes the warmth
and creates a cool finish
that will look like a lighter,
natural base.
PAINT | 11

Take it all the way
Equip yourself with the tools you need to take this cool trend as far as you can. L’Oréal Professionnel is here to support you,
from online education to colour products and homecare that locks-in a lasting finish
ELEVATE YOUR TECHNIQUES and show clients why you’re worth
coming back to. L’Oréal Professionnel is invested in educating and
supporting its partner salons, to provide the tools to excel and
grow colour business. Log on to L’Oréal’s Access platform and
see how to make the most of cool toning products. There is a free
e-learning module that looks at the importance of undercoats and
neutralisation when lifting to levels 6 to 10. You can also find four
more in-depth tutorials, covering undercoats and neutralisation, a
video on the brand’s hero lightener, tips to have your work stand
out, as well as advice on purple and blue-toned homecare.
24 12 | PAINT

Want me?
L’Oréal Access has a wide range of courses and e-learning opportunities to help you
encourage clients to come Back to Cool. The Undercoats and Neutralisation e-learning module
is ideal for all colourists. If you are lifting hair, whether balayage, highlights or scalp application,
and want to get a perfect, natural results that banish any brass, then understanding your
neutralisation process is vital! Unlocking this knowledge will give your clients amazing results
that will have them booking back in to keep cool. To take your techniques further and perfect
any look your client might desire, visit uk.lorealaccess.com
Style it t
1) Consumer Markets Insight Salon Tracker 2020 (conducted 26 March to 2 April 2020, 1,017 Women 16 to 75 years old). 2) Google trends FY2019.
3) Instrumental test versus regular straightener. 4) Versus natural hair. 5) Instrumental test versus regular straightener after 15 uses.
PREP, PRIME AND FINISH EVERY LOOK AND GIVE YOUR CLIENTS THAT SALON CONFIDENCE EVERY DAY
Don’t be afraid to share knowledge with your clients – after all, it’s what they come to you for. Show them that you know the latest
styling techniques and products used on top runways across the world. These TECNI.ART styling heroes will have your clients
flocking back for more before you know it, and they can simply scan the QR code on each pack to see for themselves how to style
their hair at home!
The all-rounder
TECNI.ART Pli
Add shape, grip
and hold or create
volume at the
roots with
this prepping
multi-tasker.
Think of it as like
a primer for hair!
TECNI.ART
Volume Lift
This cloud-like
mousse is supple
yet strong. Ideal
for creating
impressive volume
without weighing
ends down.
TECNI.ART
6-Fix
Set styles in an
instant with this
super-strong
fixing spray, with
triple diffusion for
extreme, quickdrying
hold.
Steampod 3.0
To Shine
TECNI.ART
Ring Light
The heavy lifter The quick fixer The gloss giver
The styling supremo
Every look is
runway-ready
with this ultrafine,
high-shine
finishing spray. It
gives hair a final
professional touch.
Lighter, thinner and smoother than ever!
The Steampod 3.0 uses next-generation steam
technology to deliver two-times faster and twotimes
smoother styling than a regular straightener 3
for instant shine, 4 with 78 per cent less damage. 5
Discover everything you need to take clients back to cool with
L’Oréal Professionnel’s extended cool colour palette and at-home care.
Visit lorealprofessionnel.co.uk or call 0800 030 4034
@lorealprofessionnel #lorealprouk #backtocool
PAINT | 25 13

Services
The colr
OF MONEY
POST-LOCKDOWN GUIDELINES ARE CHALLENGING HOW A COLOURIST MANAGES CLIENTS. NOW’S THE TIME
TO TAKE A LONG LOOK AT THE SERVICES YOU OFFER AND SEE HOW THEY CAN BOOST THAT BOTTOM LINE
James Earnshaw for Wella Professionals
Timely
Vish
FAIL TO PREPARE, PREPARE TO FAIL
Now is not the time to faff around. “To boost revenue, consultations
are more key than ever before,” says Tracy Hayes, global brand
ambassador for Fudge Professional. “They are not just a
conversation to establish what the client wants, but they are an
opportunity to collaborate on a look that is an amplification of
something bigger than either of you would come up with alone.”
She continues: “Listen and be present and responsive, look
for opportunities to take the look on a journey, and don’t close
the conversation.”
Digital consultations can be a great way to make sure you’re
maxing out the most of your time with clients when they’re with you.
Timely’s salon software system, for example, allows you to recall
client notes, update them on the spot and sync effortlessly across
devices. Be primed to discuss where clients could go.
WASTE NOT, WANT NOT
You may not realise it, but you are probably pouring money down the
drain, so take a look at the new game-changing Wella Professionals
Profit Calculator. James Earnshaw, Wella Professionals craft expert
and stylist at Hazel & Haydn, explains how this mathematical
approach breaks down your pricing effortlessly. “The calculator
figures out exactly how much the colour I’m using costs, how long
regrowth will last and tells me how much I need to make for a realistic
profit so I can definitively know how much to charge.”
Vish’s colour management system is another efficient way to
monitor your colour usage. It allows you to measure and record
exact colour product ratio calculations (which can be stored and
recalled for each client), and the Vish Front Desk service breaks
down salon pricing structures into parts of product cost and service
cost, allowing you to create a fair and profitable pricing strategy.
14 | PAINT

Claire Martin
Nella Pastore
ALL IN
Innovation has meant
lighteners are now faster,
more effective and – most
importantly – regularly
combined with bonder
technology in one easy
step. “With Redken’s Flash
Lift Bonder Inside, there
is no need to do a second
step,” explains Claire
Martin, master stylist at
Gro London. Whether it’s
a twist on a classic, such
as Redken’s Flash Lift, L’Oréal Professionnel Blond Studio 8 Bonder
Inside, or the new BlondorPlex from Wella Professionals, you’re able
to cleanly lift while saving time and helping protect hair structure.
THE WORKS
Talk to your customers about
their image. Now is the time
for change, Clayde Baumann,
global colour director at
D&J Ambrose, asserts:
“Large regrowth is a great
opportunity to do a colour
change with minimal stress
and damage to the hair.”
Nella Pastore, a freelance
stylist and Wella Passionista,
has discovered reducing the
number of appointments has resulted in a financial boost. It’s back
to the drawing board for each client, with the time allowed to create
something bespoke that feels worth it. “It’s about exciting the client
and breaking away from the usual ‘full head of highlights?’” she says.
COOL OFF
Cool shades remain the biggest hair trend in fashion for A/W20, with the likes of L’Oréal
Professionnel Majirel Cool Inforced shades, new Wella Professionals Koleston Perfect ME+ Pure
Naturals additions, and cooler updates to Goldwell’s Elumenation range.
But as we all know, you simply can’t maintain a fashion-forward ashy tone at home without
help. It’s so important to look at the way you’re booking in clients, and creating a revised service
structure. JC Aucamp, colour director at Guy Kremer, agrees: “The trick is to work smarter, not
harder, by giving your client a new service that ensures they are back in your chair in four to six
weeks’ time. Not just low-maintenance colour that will bring them back in several months’ time.”
By making a bespoke appointment routine for clients, you’re still impressing them with
your expertise, says Mark Creed, director of the Idlewild salon group in Oxfordshire. “In-salon
techniques and applications are cleverly combined to give clients freedom with root-free
solutions, that can be refreshed with lucrative colour glosses in-between visits,” he explains.
PAINT | 15

Services
Wella Professionals Luxelights
I’LL HAVE WHAT SHE’S HAVING…
If you’re not giving clients all the time in the world for a truly bespoke
experience, then you need to simplify and streamline your service
offering so that both you and the client know what to expect, and
how much it’s going to cost. Enter the menu…
Adam Reed London has introduced a new Cool Down menu for
clients to easily tap into those trending cool shades, and achieve
a fashion-forward look even if they don’t know how to voice what
they’re after. L’Oréal Professionnel is also launching a clever Top-up
and Tone service menu across its salons, a tiered offering to help
encourage clients back through the door.
Wella Professionals’ new Luxelights service, developed through
research into the desires of the everyday colour client. “If we’re
offering the same thing day in, day out, then we get bored – and so
do our clients,” says Christopher Rea, global design manager for
colour and trends at Wella Professionals. It’s a quick and effective
three-step service, so you know exactly how long it will take and how
to charge accordingly. Also look closely at multi-tasking for greater
impact. Smoothing legend Keratin Complex has just unveiled colour
lines, with its clever keratin formula built-in to deliver a colour that
dials up that healthy shine.
It’s not just colour services to consider – from Olaplex to K-Water
from Kérastase, make sure that super-quick treatments which give a
serious boost to hair condition are clearly marketed. “Remind clients
the benefits of treatments,” advises Mark Creed. “Offer a simplified
express menu to ensure time-nervous clients can still enjoy the
finish they love.”
evo fab pro
PICK ’N’ MIX
Handpicked homecare is essential, otherwise what is to stop clients
from stocking up at the supermarket? “We can do the best colour
the client has ever had, but if we let them leave the salon without
advising the correct homecare product and let them buy something
inferior elsewhere, this will potentially undo all the hard work,” says
KH Hair’s Darren Messias.
“To ensure turnover doesn’t suffer long-term, I love the evo fab
pro system, which allows us to mix custom-coloured take-home
conditioners,” says Tom Smith, creative director at Billi Currie Forty
Seven Chiltern Street. “The new lease of life you have given your client
by transforming her relationship with her hair will excite her – this
means telling her friends and co-workers; meaning lots of potential
new clients! Focus on the long-term gains, not just the bill on the day.”
IT’S A DEAL
A simple tip – keep an eye on wholesaler deals. Tiff J, owner and
creative director at 3Thirty Salon, suggests you “take advantage
when stockists are doing promotions and bulk-buy if feasible”.
If you’re complacent and leave stock intake until you’re running
on fumes, you’re left paying whatever is necessary to secure
that product. Have a fund for great deals which will save you big
bucks in the long run.
“I also create moodboards of current colour trends, and have
them displayed on work stations,” adds Tiff, which can be a
great way to entice clients to try shades which need using up or
can prompt an additional service.
16 | PAINT

Beautiful hair every day
Your color, imagined.
• Keratin-enhanced
• Exceptional shine
• Fully intermixable
• 360 degree support
Advanced Keratin
Ceramide
Concentrated Micronized Pigments
BontanicalPowerBlend
REBEL BEAUTY BRANDS LTD
www.rebelbeautybrands.com | @rebelbeautybrands | @KC__UK
01442248104

Go further
WITH NEW CREMA XG FROM PAUL MITCHELL PROFESSIONAL HAIR COLOR,
YOU CAN ENJOY THE DREAM TEAM OF LUXURIOUSLY RICH FORMULAS AND A COLOUR-MATCH MARVEL
18 | PAINT

CALLING ALL CREATIVE colourists, your perfect demi shades have arrived! Paul Mitchell
Professional Hair Color Crema XG is here to take your colour work to the next level without
any compromise on shades. A decadent, demi-permanent cream colour, Crema XG is
perfectly shade-matched to the Color XG permanent cream colour collection.
It is vegan, paraben-free and formulated with a soothing blend of cottonseed oil and rice
milk. The no-ammonia formula helps to create brilliant, long-lasting colour that is always
reliable, and always beautiful.
Paul Mitchell’s Italian laboratory designed this innovative formula, utilising the XG
DyeSmart System to ensure maximum colour penetration without compromising on
condition or finish. Crema XG offers more than 40 shades to provide opaque coverage with
a next-level natural finish that is flexible and efficient at so many services – think toning
blondes, refreshing colour, grey blending, adding a shiny top coat and much more.
Crema XG joins the more than 300 shades across semi, demi and permanent colour
options and comprehensive blonding system in the Paul Mitchell Professional Hair Color
range, so you can offer clients cruelty-free and vegan colour with confidence.
Belliß imo!
PAUL MITCHELL COLOUR EXPERTS REVEAL WHAT SETS CREMA XG APART…
COLIN CARUSO
ARTISTIC DIRECTOR FOR PAUL MITCHELL
PROFESSIONAL HAIR COLOR
“Crema XG is shade-matched to
complement the Color XG permanent
colour services. I can refresh midlengths
and ends or tone/neutralise with
confidence, knowing that the tonal
values will be the same. And the
opacity with Crema XG demi
colour is such a plus! When I
want or need more opacity for
a guest, Crema XG is my go-to.
“Crema XG gives me a
variety of on-trend shades
that work right out of the
tube. For stylists who love
intermixing for creativity and
unique formulas, the range
is perfect. The new formula
is great for toning and refining
blondes, as well as foil work and
hand-painting.
“Having vegan options is not only
important to stylists but also guests.
Stylists can feel confident about
using Crema XG as a vegan choice.”
I’m so proud of
this and beyond
grateful to have
been invited
to create for
the launch of
Paul Mitchell
Crema XG. I was
inspired by a
lot of the more
bold, punky
fashion tones
and placements,
but wanted to
make it a little
more natural
and soft.”
PAULA
PERALTA
OWNER OF SALON MIX
AND A PAUL MITCHELL
BRAND AMBASSADOR
Discover how the Paul Mitchell Professional Hair Color portfolio can expand your colour horizons. Crema XG is available exclusively from
Salon Success – to discover more please call 0845 659 0011 or visit salon-success.co.uk/cremaxg
PAINT | 19

#ColrIRL
PAINT ONLINE ASKS YOU TO SHARE YOUR TRANSFORMATIONS SO WE CAN ALL COO OVER
YOUR COLOUR WORK. TAG #COLOURIRL AND HIT UP @CREATIVEHEADMAG TO SEE YOUR
FABULOUS FINISHES FEATURE IN OUR FEED… AND YOU NEVER KNOW, IT MIGHT END UP
HERE IN PAINT TOO! WHAT HAVE YOU BEEN SHARING?
@DESMONDMURRAY
A fusion of Marble Grey, Disco Silver, Flamenco
Fuchsia, Red Hot, Clover Green, Sparkling Rose, Royal
Purple and Admiral Navy from Matrix SoColor Cult
diluted with Clear, applied on a pre-lightened base
2019
20 | PAINT

@VIKISCISSORHANDS
Redken Flash Lift Bonder Inside
+20 vol on free hand balayage. Root
area: Manic Panic 1/2 Fuchsia Shock
and 1/2 Blue Moon to create purple
then blended using Blue Moon. Ends:
Electric Lizard and Electric Banana
@JORDANMASSARELLA
Base: L’Oréal Professionnel 6.8/7.8
Dia Richesse 9 vol. Front: L’Oréal
Professionnel Blond Studio 9
pre-lightener + 20 vol. Toned with
9.12 Dia Light 6 vol + .18 L’Oréal
Professionnel Majirel Glow 12.5%
@THECOLOURCONCIERGE
Front: Redken Flash Lift Bonder Inside +
20 vol. Zone one root: Redken Color Gels
Lacquers 30g 6RO + 225g 6NW + 5g
7RR + 20 vol. Global Redken Shades EQ
Gloss: zone one: 06AA. Zone two/three:
2/3 07C +1/3 08C + one cap 07RR
@WHATSARAHDOES
Pulp Riot Semi-Permanent in
Nightfall, Aquatic and Smoke
in equal parts
@MEHLUN
Front section: Pulp Riot Semi-
Permanent in shades Area 51 and
Firefly. Back section: Pulp Riot Semi-
Permanent in Jam mixed with Clear,
and Cupid mixed with Clear
@KATIEANNE_HAIR_
L’Oréal Professionnel Blond
Studio 9 + 20 vol. Toned with
L’Oréal Professionnel Dia Light
10.23 1/2 and 9.21 1/4 + 9 vol
@TOMBADGERHAIR
Roots retouched with Wella
Professionals Koleston Perfect ME+
5/77 6%. Mid-length to ends 25g
7/43 and 10g 8/34 4%
@EMILY_HAIRSTYLIST_
Goldwell Silk Lift High Performance
Lightener to create the balayage,
then toned with Goldwell Colorance
in shade 10p and 8ca@pb
Don’t forget to share your work
with PAINT!
@creativeheadmag #colourIRL
PAINT | 21

Tal bliß
Whether clients are getting playful with tones or embracing a new version of natural,
Great Lengths’ new limited edition colours will put a bounce back in their step
THE EXTENDED
BREAK from
colouring has
had clients reexamining
what
they want. The
lockdown found
some falling back
in love with their
natural colour,
while some
wanted to jazz
things up more
now they didn’t
have to go to
the office. But making a leap into unknown territory
can still be scary – which is where the huge range of
shades from Great Lengths comes into play.
With 100 per cent ethically-sourced human hair
across more than 85 shades, there is so much
choice for clients looking to try something new. From
natural base shades, brilliant blondes, root stretches
and fashion colours, they’re all there, available as
both keratin bonds and GL Tapes. The addition of
three new limited edition shades, designed to offer
a twist on natural hues, are sure to be another huge
success. We asked Louise Jenkins, education and
creative manager for Great Lengths UK and Ireland,
to talk us through them…
PEACH BLONDE
“Great Lengths is known for
having a wide range of blonde
shades to suit all depths and
tones, and the launch of our
new Peach Blonde delivers the
next in the series of blonde
trends. Predominantly blonde,
but with a soft peachy glow
when the light hits, this shade
is perfect for adding a different
dimension and intrigue to hair,
while still ensuring that it’s
flexible to last the test of time.
“The intensity and upkeep
for icy, ashy blondes proved
difficult over lockdown without
salon maintenance. Opting for
softer, warmer tones can help
clients keep their hair in great
shape with lower maintenance
during uncertain times, while
still giving an edge on a
standard blonde shades.”
22 | PAINT

Invest impreß
Fitting is just one half of the extensions equation. Homecare is crucial, and the easier you can make your
clients’ care, the more likely they will keep returning for more. It’s as easy as one, two, three
1
2
3
Great Lengths has three new high-performance
bristle brushes that you can send your client
home with, specifically designed for brushing
through hair extensions. Hair is left tanglefree,
easy to manage and with a sleek, shiny
finish. Choose from the Small Dressing Brush,
Medium Oval Brush and Large Paddle Brush.
Keep blondes looking their best with the new
Silver Shine Gift Set, which has everything
you need to restore blondes to their former
brilliance. It contains the new Great Lengths
Silver Shine Shampoo, 60 Second Conditioner
and the High Performance Mask, making it
simple to care for hair and indulge your client.
Protecting hair against heat is paramount.
The new Heat & Care Spray from Great Lengths
is suitable for all hair types – particularly curly
or textured hair – to keep things in tip-top
condition. A protective film of hard-working,
hydrating ingredients gets to work, defending
hair from everyday styling.
STRAWBERRY
BLONDE
“The perfect new natural
for auburns! Filling that
gap between deep auburn
brunettes and light copper
blondes, this shade is soughtafter
from summer to autumn,
and suits almost all skin tones
as its depth sits right in the
middle of the colour spectrum.
Regardless of whether you
are naturally darker or lighter,
this shade allows for multitonal
finishes.
“Mid shades will be
an ongoing trend.
They allow clients to
change their colour,
while ensuring that
the contrast between
natural and artificial is
enough to be different.”
BROWN
ROSE
“Brown Rose offers
clients the ability to be
something other than
chocolate brown. As we can
see that the low-maintenance
hair trend is going to continue
for some time, we need to
consider how we can change
it up for our brunette clients
to give them variety, without
creating more upkeep.
“The soft balayage of
rich brown to rose brown
in this limited edition
colour offers clients
the chance to
add warmth and
dimension to their
hair without having
to consider regrowth
maintenance.”
Stay ahead of colour trends with the new limited edition shades from Great Lengths.
For information on how to become a stockist and training, call 0113 278 1292 or visit greatlengthshair.co.uk
PAINT | 23

Paintb
The latest launches and products to
boost the contents of your colour kit
Crema XG is the new luxurious
demi-permanent range that
joins Paul Mitchell Professional
Color. The vegan, parabenfree
and no-ammonia formula
contains cottonseed oil
and rice milk for a deeply
conditioned finish.
salon-success.co.uk
Cool things down with new shades in Goldwell’s Elumenation
collection. Enjoy three new shades of Topchic and three new shades
in Colourance Express, as well as a vivid punch of pink from the new
@Pure Pigments Cool Pink addition.
goldwell.com
Remi Cachet is adding more colours to its
popular Root Stretch line, across many of its
ranges and lengths.
remicachet.com
Koleston Perfect ME+ Pure
Naturals break fresh ground, with
Resistant Cool Cover delivering full
coverage with intense cool tones
for an anti-brass effect. And also
from Wella Professionals comes
BlondorPlex, its first lightening
powder with a Bond Builder
Technology included.
wella.com
Perfect for some seasonal fun, the Manic Panic
Amplified Hairsprays are great for a quick colour
switch or some touch up to roots. Glitter-packed
Stardust is ideal for Christmas…
manic-panic.co.uk
“Indola Colour Mousse is so
versatile – it can be used as a
root cover-up, colour refresher
or for pre-pigmentation. It’s
my go-to on set, backstage
or in the salon!”
Paddy McDougall
PAINTER,
Rainbow Room International
24 | PAINT
New shades alert! Indola Color
Mousse is now available in new
pastels including powdery lilac,
strawberry rose and apricot.
indola.com
You’ll love the Color Blender Tool,
designed by Lesley Jennison
and perfect for multi-tonal
applications. And why not try
the new BlondMe toners from
Schwarzkopf Professional.
schwarzkopfpro.com

For super-shiny
hair in sumptuous
brunette shades
such as mocha and
chocolate, reach
for new INFINITI
b:BROWN from ASP.
asphair.com
Offer a twist on a classic
with three new shades
from Great Lengths,
available as both keratin
bonds and GL Tapes.
greatlengthshair.co.uk
There are eight
new Cool Blonde
shades to make your
mouth water in the
Smoothies range
from milk_shake.
www.red-hotproducts.com
Well, this is a bit of genius – smoothing icon
Keratin Complex has unveiled keratin-enhanced
hair colour. KeraLuminous Permanent Color is
100 per cent oxidative colour that delivers rich,
vibrant and precise results, while KeraBrilliance
Demi-Permanent Color gives you maximum
shine and limitless colour possibilities for brilliant,
reflective results. The more adventurous will love
GraffitiGlam, 10 vibrant semi-permanent shades
plus a clear to make a statement.
rebelbeautybrands.com
Colour meets wellness with the Kemon Yo
Color System. This gentle hair colour and
care line-up delivers long-lasting, tonal
results with a unique yoghurt consistency
and organic ingredients.
salon-success.co.uk
Neäl & Wølf’s debut collection of luxury hair colour
offers salons major savings and gives creatives
the chance to formulate 169 long-lasting shades!
nealandwolf.com
The Raven collection from Pulp Riot features five
new muted, earthy tones with the same benefits
and performance as the Pulp Riot OG Semi-
Permanent Colors.
pulpriothair.com
Meet the new and improved
K-PAK Color Therapy
collection from JOICO.
It features updated
formulations and new
K-PAK Color Therapy
Luster Lock Glossing Oil for
incredible light reflection
and smoothness.
joico.eu
It’s finally here! After
massive success
in the US, Redken’s
iconic Shades EQ
welcomes 10Gi
to the roster for
a delicate golden
accent on light
blonde locks.
redken.co.uk
There are four new shades joining the
much-loved DIA Light range from L’Oréal
Professionnel, perfect for taking your toning
techniques to new levels.
lorealprofessionnel.co.uk
“These gorgeous new shades
from DIA Light have come at
the perfect time, as my clients
are looking for a maintainable,
clean, fresh blonde without
being heavy in tone. I’m
obsessed with the results,
and so are my clients!”
Sarah Black, PAINTER, The It List
It Girl 2019, Adam Reed London
PAINT | 25

OPINION
RETHINK,
DON’T REPEAT
ROBERT EATON FROM RUSSELL EATON SALONS AND WELLA’S
TECHNICAL DIRECTOR FOR THE UK AND IRELAND, KNEW HE WOULD NEED
TO MAKE CHANGES POST-LOCKDOWN. HERE HE SHARES HIS APPROACH
LOOK AGAIN AT CONSULTATIONS
Nothing quite replaces face-to-face meetings, understanding
client needs and aspirations with their hair. However, virtual
consultations have proved very popular with some clients. It helps
us manage the amount of people in the salon at one time and
allows us to make an introduction and start a conversation about
what we can offer, share moodboards and ideas on a screen via
Zoom. We can also establish exactly how long we need to book
out and the cost of that appointment before finally inviting them in
for a patch test and to confirm everything we have discussed. We
have found that our columns run more smoothly and efficiently.
ADJUST YOUR TIMES
We have really looked at how we charge for our time and what we
do within our appointments. Our team has needed much more time
to be able to achieve the colour results our clients have wanted
since lockdown, with longer roots and more advanced colour work.
Having the confidence to charge correctly can be a difficult thing.
Our colour services have become much more advanced over
recent years, with multiple services being used on one client, so
quoting for the work we do has never been so important.
KEEP EDUCATING
We have just experienced weeks of intense amounts of work,
a substantial amount of which is colour correction. To manage
this we’ve had a big focus on education – teaching our team new
techniques and providing them with all of Wella Professionals’
latest product innovations. It’s been fantastic for our younger team
members; they have experienced more real-life colour correction
education than any course they could have attended!
EMBRACE NEW SALON TRENDS
One of the trends we have noticed since our return is a change
in clients’ habits and the type of colour services they now want.
There has been a big move towards grey blending rather than grey
coverage. This has opened up a huge amount of new services and
techniques such as new glossing services, colour placement that
is mindful of longevity and a much softer regrowth line. With such a
massive change in everyone’s life and work patterns it’s having an
impact on how we are engaging with clients but also how often we
see them and in turn the kind of colour we now create.
Have you got an opinion to share? Let us know @creativeheadmag and we’ll start a conversation
26 | PAINT

®
EXTRAORDINARY
BY NEÄL & WØLF
Neäl & Wølf Professional Cølour
promises to keep your stylists one step ahead
of the trends and give your salon the extraordinary
results and profits it deserves.
To become a Neäl & Wølf stockist or distributor,
call us on 01282 444900 or email info@nealandwolf.com
NEALANDWOLF.COM
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