EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
_______________________________________________________________________________________<br />
Karin Teichmann, University of Innsbruck<br />
Nicola Stokburger-Sauer, University of Innsbruck<br />
Session 14.01: Product and Brand Management<br />
Session title: Brand Management and Brand Strategy 1<br />
A Structural Model of the Impact of Brand Awareness on Brand Consideration<br />
Gilles Laurent, HEC<br />
Raphaëlle Lambert-Pandraud, ESCP Europe<br />
Brand mergers: How attitudes influence consumer identity preferences<br />
Joana Cesar Machado, Catholic University of Portugal<br />
Paulo Lencastre, Catholic University of Portugal<br />
Pedro Dionísio, ISCTE<br />
Leonor Vacas-de-Carvalho, ISCTE<br />
Seeing scents: The design of a package that shows consumers the scent of a perfume<br />
Oscar Person, Aalto University<br />
Jorijn Harms, Claessens Cartils BV<br />
Jan Schoormans, Delft University of Technology<br />
Investigating Pareto Share of Charity Supporter Behaviour<br />
Jenni Romaniuk, University of South Australia<br />
Philip Stern, Loughborough University<br />
Margaret Faulkner, University of South Australia<br />
Session 17.01: Sales Management and Personal Selling<br />
Session title:<br />
Female or male salesperson - who "fits" best?<br />
Theo Lieven, University of St. Gallen<br />
Judging the book by its cover: mediation of the appearance effect on salesperson performance<br />
Goetz Greve, Hamburg School of Business Administration<br />
Ann-Kathrin Harms, Hamburg School of Business Administration<br />
The stigma of dirty work in sales encounters<br />
Sven Mikolon, Ruhr-University Bochum<br />
Jan Wieseke, Ruhr-University Bochum<br />
Glen Kreiner, Pennsylvania State University<br />
Session SIG 01: Customer Engagement<br />
Session Chairs:<br />
Thorsten Wiesel, University of Groningen<br />
Defection Detection: How Understanding Why Customers Left Can Win Them<br />
Back<br />
V. Kumar, Georgia State University<br />
Yashoda Bhagwat, Georgia State University<br />
Alan Zhang, Georgia State University<br />
Endogenizing Customers: When Does Stimulating Customer Engagement<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 9
Change language