EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
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Helen Reijonen, University of Eastern Finland<br />
Szandra Párdányi, University of Eastern Finland<br />
Saku Hirvonen, University of Eastern Finland<br />
Tommi Laukkanen, University of Eastern Finland<br />
Conceiving a Marketing Strategy in the Era of Dynamic Capabilities<br />
David Atkinson, Manchester Metropolitan University Business School<br />
Session 11.01: Modeling and Forecasting<br />
Session title:<br />
A Stochastic Neural Net for Market Basket Analysis<br />
Harald Hruschka, Regensburg University<br />
Replace or Wait: A Dynamic Model of Consumer Replacement Decision for Durable Goods<br />
Dinakar Jayarajan, USC Marshall School of Business<br />
S. Siddarth, USC Marshall School of Business<br />
Jorge Silva-Risso, UC Riverside<br />
Measuring Unobserved Product Attributes for Cross-Category and Within-Category Choice<br />
Lei Wang, Bocconi University<br />
Carlos Madeira, Central Bank of Chile<br />
Session 12.01: New Technologies and E-Marketing<br />
Session title:<br />
Session Chair: Andreas Plank, University of Innsbruck<br />
The Impact Of Vulnerability During Covert Personalization – A Regulatory Mode Approach<br />
Marie Elizabeth Aguirre, Maastricht University<br />
Dominik Mahr, Maastricht University<br />
Ko de Ruyter, Maastricht University<br />
Martin Wetzels, Maastricht University<br />
Dhruv Grewal, Babson College<br />
Factors Driving E-Tailer International Awareness:a Study For European Brick-And-Click Retailers<br />
Marta Frasquet, University of Valencia<br />
Alejandro Mollá, University of Valencia<br />
Eugenia Ruiz, University of Valencia<br />
Enrique Navarro, University of Valencia<br />
The Impact Of Social Media On Brand Awareness And Purchase Intention: The Case Of Mini On Facebook<br />
Katja Hutter, University of Innsbruck<br />
Hautz Julia, University of Innsbruck<br />
Severin Dennhardt, University of Innsbruck<br />
Johann Füller, University of Innsbruck<br />
Using Electronic Recommendation Agents Can Decrease Consumers’ Satisfaction with Products<br />
Joseph Lajos, HEC<br />
Amitava Chattopadhyay, INSEAD<br />
Kishore Sengupta, INSEAD<br />
Drivers of Contribution Behaviour in Online Social Networks<br />
Andreas Strobl, University of Innsbruck<br />
Andreas Plank, University of Innsbruck<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 8
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