EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 16:00-17:30<br />
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Alexander Leischnig, Freiberg University of Technology<br />
When Grocery Products Become A High-Involvement Category – The Case Of Impoverished Consumers<br />
Christina Holweg, Vienna University of Economics and Business<br />
What Are Negative Outcomes Of Customer Confusion For Food Retailers And How Are They Moderated By<br />
Broader-Scope Trust?<br />
Inga Wobker, Zeppelin University<br />
Peter Kenning, Zeppelin University<br />
Session 18.08: Services Marketing<br />
Session title: Language and Control for Services Customers<br />
Consumers’ Willingness To Communicate In A Second Language<br />
Jonas Holmqvist, BEM Bordeaux School of Management<br />
Yves Van Vaerenbergh, Ghent University<br />
Language Divergence's Impact On Customer Satisfaction<br />
Yves Van Vaerenbergh, Ghent University<br />
Jonas Holmqvist, BEM Bordeaux School of Management<br />
More Control Is Not Always Better; The Role Of Desire For Control In Affecting Service Attitudes And<br />
Behavior<br />
Herm Joosten, Radboud University Nijmegen<br />
Jose M. M. Bloemer, Radboud University Nijmegen<br />
Bas Hillebrand, Radboud University Nijmegen<br />
Session 19.09: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
The impact of refutation on credibility: The moderating role of issue ambivalence and argument tone<br />
Erlinde Cornelis, Ghent University<br />
Verolien Cauberghe, Ghent University<br />
Patrick De Pelsmacker, University of Antwerp<br />
Family Indebtedness in a Gift Relationship<br />
Carolina Rezende Pereira, Centro Universitario da FEI<br />
Suzane Strehlau, Uninove<br />
Believing in making a difference: citizens as internal customers<br />
Anne Smith, Open University<br />
Terry O'Sullivan, Open University<br />
Nina Reynolds, University of Southampton<br />
Session 20.08: Tourism Marketing<br />
Session title: Value and Satisfaction<br />
A Place Like Me: Holiday Destination-Holiday Maker Personality Fit Predicts Satisfaction With Tourist<br />
Destination And Recommendation<br />
Magdalena Bekk,<br />
Joachim Kruze, University of Applied Management Erding<br />
Nadine Nowakowski, University of Applied Management Erding<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 78
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