EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 16:00-17:30<br />
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Session 14.12: Product and Brand Management<br />
Session title: Brands and Identity<br />
What makes a company attractive? Choose your "weapons" right in the "war for talents"!<br />
Kristina Klein, University of Cologne<br />
Jan-Michael Becker, University of Cologne<br />
The impact of reputation and perceived organizational identity on employer brand attractiveness<br />
Chunyan Xie, Stord/Haugesund University College<br />
Richard P. Bagozzi, University of Michigan<br />
Kjersti Meland, Polytec<br />
Anthropomorphism in Packages of Grocery Brands: An Exploratory Content Analysis<br />
Alexandros Triantos, Aristotle University of Thessaloniki<br />
Evaggelia Outra, Aristotle University of Thessaloniki<br />
Emmanouella Plakoyiannaki, Aristotle University of Thessaloniki<br />
Nikolaos Petridis, Aristotle University of Thessaloniki<br />
Developing and Validating a Scale for Brand Strength<br />
Walter Wymer, Lethbridge University<br />
Hellen Petra Scholz, University of Mannheim<br />
Bernd Helmig, University of Mannheim<br />
Session 15.07: Relationship Marketing<br />
Session title: E-Loyalty and Personalization<br />
Personalized Web Sites as a Relationship Marketing Tool<br />
Sebastian Ullrich, Giessen University<br />
Franz-Rudolf Esch, EBS European Business School<br />
An investigation of the effects of acquisition and transaction values on consumers´ e-satisfaction and e-loyalty<br />
Anne-Françoise Audrian-Pontevia, Montpellier I University<br />
Gilles N'Goala, Montpellier I University<br />
Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality<br />
Mohammed Rafiq, Loughborough University<br />
Heather Fulford, Robert Gordon University<br />
Xiaoming Lu, Northumbria University<br />
Session 16.07: Retailing, Channel Management and Logistics<br />
Session title: From in-store transactions to relationships<br />
Dimensionality And Consequents Of Store Equity<br />
Irene Gil-Saura, University of Valencia<br />
Maria Eugenia Ruiz-Molina, University of Valencia<br />
Geraldine Michel, IAE Paris 1<br />
Amparo Corraliza, University of Valencia<br />
How Customer Experience Translates Into Brand Equity: An Empirical Examination In Retail<br />
Philipp Grimm, Freiberg University of Technology<br />
Marko Schwertfeger, Freiberg University of Technology<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 77
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