EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 16:00-17:30<br />
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FRIDAY, 16:00-17:30<br />
Session 01.12: Advertising, Promotion and Marketing Communications<br />
Session title: "Help!": Cause Marketing<br />
The Effect Of Catastrophes On Blood Donation Behavior – An Analysis Of The Dark Side Of Using<br />
Catastrophes In Direct Marketing<br />
Edlira Shehu, University of Hamburg<br />
Ann-Christin Langmaack, University of Hamburg<br />
Michel Clement, University of Hamburg<br />
“I” Gain, “others” Loose – Message Framing And Beneficial Appeals In Ads Promoting Green Consumption<br />
Alexandra Langer, European University Viadrina<br />
Communicating Energy Saving Messages To A Power Hungry Generation<br />
Samantha Smith, Monash University<br />
Gary Deng, Monash University<br />
Explicit Donations In Cause-Related Marketing Promotions: Enhancing Value Inferences And Overcoming<br />
Skepticism<br />
Lola C. Duque, University Carlos III Madrid<br />
Sangeeta Singh, BI Norwegian Business School<br />
Session 02.08: Business-to-Business Marketing & Networks<br />
Session title: Challenges<br />
Inaccurate Price Fairness Judgments By Suppliers In Buyer-Seller Relationships: Preconditions And Outcomes<br />
Christian Homburg, University of Mannheim<br />
Dirk Totzek, University of Mannheim<br />
Jan Allmann, University of Mannheim<br />
The Dark Side Of Relational Rents<br />
Raphael Mallach, Berlin Free University<br />
Michael Kleinaltenkamp, Berlin Free University<br />
Gratitude Versus Entitlement: A Dual Process Model For Enhancing Customer Prioritization Profitability<br />
Hauke Wetzel, University of Mannheim<br />
Maik Hammerschmidt, University of Goettingen<br />
Alex R. Zablah, Oklahoma State University<br />
Hans H. Bauer, University of Mannheim<br />
Session 03.20: Consumer Behavior<br />
Session title: Choices: To Think or not to Think<br />
Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction<br />
Dilney Gonçalves, IE Business School - IE University<br />
Jonathan Luffarelli, IE Business School - IE University<br />
Antonios Stamatogiannakis, IE Business School - IE University<br />
Turning the Page and Move On: the Impact of Choice Closure on Satisfaction<br />
Yangjie Gu, London Business School<br />
Simona Botti, London Business School<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 75
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