EMAC 2012 PRELIMINARY PROGRAMME

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Friday, 25 May 2012, 14:00-15:30 _______________________________________________________________________________________ Gilles Laurent, HEC EMAC 2012 – Program 74
Friday, 25 May 2012, 16:00-17:30 _______________________________________________________________________________________ FRIDAY, 16:00-17:30 Session 01.12: Advertising, Promotion and Marketing Communications Session title: "Help!": Cause Marketing The Effect Of Catastrophes On Blood Donation Behavior – An Analysis Of The Dark Side Of Using Catastrophes In Direct Marketing Edlira Shehu, University of Hamburg Ann-Christin Langmaack, University of Hamburg Michel Clement, University of Hamburg “I” Gain, “others” Loose – Message Framing And Beneficial Appeals In Ads Promoting Green Consumption Alexandra Langer, European University Viadrina Communicating Energy Saving Messages To A Power Hungry Generation Samantha Smith, Monash University Gary Deng, Monash University Explicit Donations In Cause-Related Marketing Promotions: Enhancing Value Inferences And Overcoming Skepticism Lola C. Duque, University Carlos III Madrid Sangeeta Singh, BI Norwegian Business School Session 02.08: Business-to-Business Marketing & Networks Session title: Challenges Inaccurate Price Fairness Judgments By Suppliers In Buyer-Seller Relationships: Preconditions And Outcomes Christian Homburg, University of Mannheim Dirk Totzek, University of Mannheim Jan Allmann, University of Mannheim The Dark Side Of Relational Rents Raphael Mallach, Berlin Free University Michael Kleinaltenkamp, Berlin Free University Gratitude Versus Entitlement: A Dual Process Model For Enhancing Customer Prioritization Profitability Hauke Wetzel, University of Mannheim Maik Hammerschmidt, University of Goettingen Alex R. Zablah, Oklahoma State University Hans H. Bauer, University of Mannheim Session 03.20: Consumer Behavior Session title: Choices: To Think or not to Think Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction Dilney Gonçalves, IE Business School - IE University Jonathan Luffarelli, IE Business School - IE University Antonios Stamatogiannakis, IE Business School - IE University Turning the Page and Move On: the Impact of Choice Closure on Satisfaction Yangjie Gu, London Business School Simona Botti, London Business School EMAC 2012 – Program 75
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