EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
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Conceptualizing Consumers’ Experiences of Product-harm Crises<br />
Ursula Haas-Kotzegger, WU Vienna<br />
Bodo B. Schlegelmilch, WU Vienna<br />
The Impact of Product Involvement on Consumers; Reactions after Product-harm Crises<br />
Chrysoula Rouvaki, Athens University of Economics and Business<br />
George Siomkos, University of Economics and Business (AUEB)<br />
Ioannis Assiouras, ESC Toulouse Business School<br />
“Fed up with ecology!” Towards an understanding of consumer resistance to ecology<br />
Fanny Reniou, Reims Management School<br />
Elisa Monnot, Université de Cergy-Pontoise<br />
Session 20.07: Tourism Marketing<br />
Session title: Social Media and Virtual Worlds<br />
The Use Of Text Mining To Measure The Impact Of Social Media On The Evaluation Of The Tourism<br />
Destination Brand<br />
Luis J. Callarisa-Fiol, Jaume I University<br />
Javier Sanchez-García, Jaume I University<br />
Miguel Angel Moliner-Tena, Jaume I University<br />
Santiago Forgas Coll, University of Barcelona<br />
Linking The Virtual World With The Real World - Insights From A Global Online Travel Community For The<br />
Relationship Marketing<br />
Werner Kunz, University of Massachusetts Boston<br />
Sukanya Seshadri, University of Massachusetts Boston<br />
Segmenting Facebook Using Rural Tourists: Geo-Demographics, Travel Motivations And Acitivites<br />
Juho Pesonen, University of Eastern Finland<br />
Session SIG 07: Stakeholder Marketing: Consequences of a stakeholder perspective for marketing<br />
Session Chairs:<br />
Paul Driessen, Radboud University Nijmegen<br />
Bas Hillebrand, Radboud University Nijmegen<br />
Market orientation, sustainability and stakeholders<br />
Tomas Hult, Michigan State University<br />
Jeannette A. Mena, University of South Florida<br />
Resource allocation for Corporate Social Responsibility in business-to-business markets<br />
Paul T. M. Ingenbleek, Wageningen University<br />
Toward a service ecosystem perspective of stakeholders: insights from service-dominant logic<br />
Robert F. Lusch, University of Arizona<br />
Stephen L. Vargo, University of Hawaii<br />
Kelli Gutierrez, Texas Tech University<br />
Session: <strong>EMAC</strong> Distinguished Marketing Scholar Award <strong>2012</strong><br />
Session Chair: Berend Wierenga, Erasmus University<br />
Identifying Empirical Generalizations in Marketing?<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 73
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