EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
_______________________________________________________________________________________<br />
The Nature of Price-Thresholds: An fMRI Study on Price Processing in the Brain<br />
Tim Eberhardt, Zeppelin University<br />
Marc Linzmajer, Zeppelin University<br />
Mirja Hubert, Zeppelin University<br />
Marco Hubert, Zeppelin University<br />
Peter Kenning, Zeppelin University<br />
Purchase Behavior and Psychophysiological Responses when Prices are Increased and Decreased<br />
Outi Somervuori, Aalto University School of Economics<br />
Niklas Ravaja, Aalto University School of Economics<br />
An analysis of pricing scheme preferences in electricity markets<br />
Fabian Schulz, Frankfurt University<br />
Christian Schlereth, Frankfurt University<br />
Bern Skiera, Frankfurt University<br />
Customer Satisfaction and the Cost of Equity Capital<br />
Martin Artz, University of Mannheim<br />
Daske Holger, University of Mannheim<br />
Marwan El Chamaa, University of Mannheim<br />
Session 14.11: Product and Brand Management<br />
Session title: Brand Associations vs Brand Response<br />
The Impact of Brand Consensus on Brand Response – Do homogeneous brand associations benefit the brand?<br />
Oliver Koll, University of Innsbruck<br />
Sylvia von Wallpach, University of Innsbruck<br />
Sophia Platzgummer, University of Innsbruck<br />
Comparing Uni-sensory versus Multi-sensory Methods for Embodied Brand Knowledge Retrieval<br />
Maria Kreuzer, University of Innsbruck<br />
Sylvia von Wallpach, University of Innsbruck<br />
Offensive and defensive strength in brand associations<br />
Lars Erling Olsen, OMH Business School Oslo<br />
Bendik Samuelsen, BI Norwegian Business School<br />
Session 15.06: Relationship Marketing<br />
Session title: Collaboration<br />
Performance ambihuity and flexibility in buyer-supplier relations<br />
Emmanuel Chao, Agder University<br />
Otto Andersen, Agder University<br />
Buvik Arnt, Molde University College<br />
Alliances for development: a proposal for a model of success from the perspective of relationship marketing<br />
M. Jesus Barroso-Mendez, Universidad de Extremadura<br />
Mercedes Galan-Ladero, Universidad de Extremadura<br />
Clementina Galera-Casquet, Universidad de Extremadura<br />
Victor Valero-Amaro, Universidad de Extremadura<br />
An Empirical Investigation of the Determinants of Social Influence in Customer Ego-networks<br />
Tammo Bijmolt, University of Groningen<br />
Hans Risselada, University of Groningen<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 71
Change language