EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
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Felicitas Evangelista, University of Western Sydney<br />
Export Marketing Integration: Antecedents And Performance Implications<br />
Nahid Yazdani, Loughborough University<br />
John W. Cadogan, Loughborough University<br />
Keith J. Perks, University of Brighton<br />
Session 07.01: Marketing of Public and Non-Profit Organisations<br />
Session title: Donations/Donor Behaviour<br />
Donations Practices in Religious Organizations: Moderating Effects of Religiosity<br />
Madalena Abreu, Coimbra Polytechnic Institute<br />
Raul Laureano, ISCTE Business School - IUL<br />
Profitability of Face to Face Agency Recruited Low Value Charity Donors<br />
Roger Benett, London Metropolitan University<br />
Why people donate money and time: the mediating influence of happiness and status.<br />
Tine Faseur, HU Brussels<br />
Session 08.01: Marketing Research and Research Methodology<br />
Session title: Econometric modelling and shopping behavior<br />
Session Chair: Pierre Desmet, Paris-Dauphine University & ESSEC Business School<br />
Comparing Shopping Behavior In Real Lab Stores And Virtual Lab Store<br />
Pierre Desmet, Paris-Dauphine University & ESSEC Business School<br />
Richard Bordenave, In Vivo BVA<br />
John Traynor, In Vivo BVA<br />
Mapping Local Retailer Competition: Which Geographic Regions Are Owned By Which Stores?<br />
Auke Hunneman, BI Norwegian Business School<br />
Rutger Van Oest, BI Norwegian Business School<br />
How To Test Moderator Hypotheses In Survey Research: Comparing The Statistical Power Of Sem And<br />
Regression-Based Approaches<br />
Martin Klarmann, Karlsruhe University<br />
Michael Burkert, HEC Lausanne<br />
Functional Forms Of The Satisfaction-Loyalty Intention And Satisfaction-Willingness-To-Pay Relationships In<br />
A New Product Context<br />
Ana Alina Tudoran, Aahrus University<br />
Svein-Ottar Olsen, Tromsø Business School<br />
Session 09.01: Marketing Strategy and Leadership<br />
Session title: Marketing Strategy 1<br />
Session Chair: David Atkinson, Manchester Metropolitan University Business School<br />
Marketing department's impact on the pursuit of market driving strategy<br />
Goran Vlasic, Zagreb University<br />
Gabriele Troilo, Bocconi University<br />
Ajay Kohli, GA Tech<br />
Tanja Kesic, University of Zagreb<br />
Entrepreneurial marketing orientation (EMO): An empirical test<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 7
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