EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
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FRIDAY, 14:00-15:30<br />
Session 01.11: Advertising, Promotion and Marketing Communications<br />
Session title: "Come Together": IMC<br />
Managerial Challenges Toward The Integrated Marketing Communication (r)evolution. A Qualitative Study<br />
Maria Vernuccio, Sapienza University of Rome<br />
Frederica Ceccotti, Sapienza University of Rome<br />
Parallel Practitioner Mental Models Of Imc Implementation<br />
Mart Ots, Jonkoping University<br />
Gergely Nyilasy, University of Melbourne<br />
The Impact Of Advertising Media Mix Decisions On Firm Value<br />
Pablo J. Lopes-Tenorio, ESIC Business and Marketing School<br />
Jaime Romero, Universidad Autonoma de Madrid<br />
Session 02.07: Business-to-Business Marketing & Networks<br />
Session title: Exit or Loyalty<br />
Business Relationship Exit Quality: The Case Of Outsourcing And Backsourcing<br />
Per Freytag, University of Sourthern Denmark<br />
Virpi Havíla, University of Uppsala<br />
How Does Industrial Firms Face Customer Relationship Crisis? Evidences From Italian Textile Manufacturers<br />
Andrea Runfola, Perugia University<br />
Simone Guercini, University of Florence<br />
Rethinking Loyalty In Business Relationships<br />
Thomas Ritter, Copenhagen Business School<br />
Henrik Andersen, Andersen&Partners<br />
Session 03.19: Consumer Behavior<br />
Session title: Food, Fashion, and Our Figures<br />
Do healthiness and tastiness combine? Understanding the complexities in consumers' perception of the<br />
relationship between health and taste of food<br />
Harri Luomala, University of Vaasa<br />
Maijastiina Jokitalo, University of Vaasa<br />
Hannu Karhu, University of Vaasa<br />
Hanna-Leena Hietaranta-Luoma, University of Turku<br />
Anu Hopia, University of Turku<br />
Sanna Hietamäki, University of Vaasa<br />
Sustainable versus Disposal Post-Purchase Behaviour: Just How Long Do We Keep our Clothes?<br />
Ruth Marciniak, London Metropolitan University<br />
Marwa Gad Mohsen, London Metropolitan University<br />
Pursuing Goals around the World: The Impact of Cultural Orientation on Goal-Directed Consumer Behaviour<br />
Antonios Stamatogiannakis, IE University<br />
Haiyang Yang, INSEAD<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 69
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