EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 11:00-12:30<br />
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Please to Meet You: Multichannel Segments and their Covariates<br />
Emma Macdonald, Cranfield School of Management<br />
Umut Konus, Eindhoven University of Technology<br />
Brand Usage Engagement: Scale Development and Validation<br />
Linda Hollebeek,<br />
Rod Brodie,<br />
Mark Glynn,<br />
Online Engagement: Scale Development and Initial application<br />
Anne Mollen, Cranfield School of Management<br />
Hugh Wilson, Cranfield School of Management<br />
Session McKinsey: <strong>EMAC</strong> McKinsey Marketing Dissertation Award<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 68