EMAC 2012 PRELIMINARY PROGRAMME

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Friday, 25 May 2012, 11:00-12:30 _______________________________________________________________________________________ Please to Meet You: Multichannel Segments and their Covariates Emma Macdonald, Cranfield School of Management Umut Konus, Eindhoven University of Technology Brand Usage Engagement: Scale Development and Validation Linda Hollebeek, Rod Brodie, Mark Glynn, Online Engagement: Scale Development and Initial application Anne Mollen, Cranfield School of Management Hugh Wilson, Cranfield School of Management Session McKinsey: EMAC McKinsey Marketing Dissertation Award EMAC 2012 – Program 68
Friday, 25 May 2012, 14:00-15:30 _______________________________________________________________________________________ FRIDAY, 14:00-15:30 Session 01.11: Advertising, Promotion and Marketing Communications Session title: "Come Together": IMC Managerial Challenges Toward The Integrated Marketing Communication (r)evolution. A Qualitative Study Maria Vernuccio, Sapienza University of Rome Frederica Ceccotti, Sapienza University of Rome Parallel Practitioner Mental Models Of Imc Implementation Mart Ots, Jonkoping University Gergely Nyilasy, University of Melbourne The Impact Of Advertising Media Mix Decisions On Firm Value Pablo J. Lopes-Tenorio, ESIC Business and Marketing School Jaime Romero, Universidad Autonoma de Madrid Session 02.07: Business-to-Business Marketing & Networks Session title: Exit or Loyalty Business Relationship Exit Quality: The Case Of Outsourcing And Backsourcing Per Freytag, University of Sourthern Denmark Virpi Havíla, University of Uppsala How Does Industrial Firms Face Customer Relationship Crisis? Evidences From Italian Textile Manufacturers Andrea Runfola, Perugia University Simone Guercini, University of Florence Rethinking Loyalty In Business Relationships Thomas Ritter, Copenhagen Business School Henrik Andersen, Andersen&Partners Session 03.19: Consumer Behavior Session title: Food, Fashion, and Our Figures Do healthiness and tastiness combine? Understanding the complexities in consumers' perception of the relationship between health and taste of food Harri Luomala, University of Vaasa Maijastiina Jokitalo, University of Vaasa Hannu Karhu, University of Vaasa Hanna-Leena Hietaranta-Luoma, University of Turku Anu Hopia, University of Turku Sanna Hietamäki, University of Vaasa Sustainable versus Disposal Post-Purchase Behaviour: Just How Long Do We Keep our Clothes? Ruth Marciniak, London Metropolitan University Marwa Gad Mohsen, London Metropolitan University Pursuing Goals around the World: The Impact of Cultural Orientation on Goal-Directed Consumer Behaviour Antonios Stamatogiannakis, IE University Haiyang Yang, INSEAD EMAC 2012 – Program 69
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EMAC 2012 PRELIMINARY PROGRAMME

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