EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 11:00-12:30<br />
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Lars Meyer-Waarden, IAE Business School University Toulouse<br />
“I hope this seller won’t talk to me!” Social anxiety and the influence of verbal intimacy on the intention to<br />
return to a store<br />
Guillard Valerie, Paris Dauphine University<br />
Delacroix Eva, Paris Dauphine University<br />
Inbound Center Quality: Typology and Experimental Results<br />
Alexander Schagen, University of St.Gallen<br />
Cansu Oral, University of St.Gallen<br />
Christian Beltz, University of St.Gallen<br />
Marcus Schögel, University of St.Gallen<br />
Christian Schmitz, University of St.Gallen<br />
Jürgen Gnoth, University of Otago<br />
Session 16.05: Retailing, Channel Management and Logistics<br />
Session title: Private labels management<br />
The Purchase Of Shopping Goods With Private Labels: Gender As A Moderator Variable<br />
Eva Maria Caplliure Giner, University of Valencia<br />
Maria José Miquel, University of Valencia<br />
Carmen Pérez, University of Valencia<br />
Are Private Labels The Same As Brands? A Test On Consumers’ Reactions Within The Brand Extension<br />
Domain<br />
Monica Grosso, Bocconi University<br />
Sandro Castaldo, Bocconi University<br />
Is It Worth Copying The Leader? The Impact Of Copycat Packaging Strategies On Private Labels'S Adoption<br />
Rita Vale, Catholic University of Portugal<br />
Pedro Matos, ISEG – Technical University of Lisbon<br />
The Market Power Of Private Labels – Retailer’ Brand And Industry Effect<br />
Pedro Vergas Matos, ISEG – Technical University of Lisbon<br />
Rita Coelho do Vale, Catholic University of Portugal<br />
Session 18.06: Services Marketing<br />
Session title: Network Services<br />
Health Related Virtual Communities (Hrvcs): A Taxonomy<br />
Sarah Van Oerle, University of Antwerp<br />
Dominik Mahr, University of Maastricht<br />
Annouk Lievens, University of Antwerp<br />
Investigating The Impact Of Customer-to-Customer Intention On Critical Customer And Brand Consequences<br />
Mike Reid, RMIT University<br />
Ingo Karpen, RMIT University<br />
Kaleel Rahman, RMIT University<br />
Ulku Yuksel, University of Sydney<br />
Households’ Perceptions For And Willingness To Pay For Green Electricity Service<br />
Yingkui Yang, University of Southern Denmark<br />
Hans Stubbe Solgaard, University of Southern Denmark<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 66
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