EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 11:00-12:30<br />
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Session 06.04: Marketing in Emerging and Transition Economies<br />
Session title: Market orientation & innvoation advantage in emerging markets<br />
External And Internal Market Orientation Impact On Company Performance: The Mediating Role Of<br />
Innovation, Reputation Resources And Customer Relationship Capabilities<br />
Borut Milfelner, University of Maribor<br />
Aleksandra Pisnik Korda, University of Maribor<br />
The Interaction Between Innovativeness And Entrepreneurial Orientation In Business Performance: Evidence<br />
From Brazil<br />
Marcelo Gattermann Perin, Pontifícia Universidade Católica do Rio Grande do Sul<br />
Claudia Simões, Open University<br />
Claudio Sampaio, Pontifícia Universidade Católica do Rio Grande do Sul<br />
William Baker, University of Akron<br />
B2B E-Commerce Adoption In "wild West" China<br />
Jing Tan, Wolverhampton University<br />
Session 10.02: Marketing Theory<br />
Session title:<br />
Session Chair: Rod Brodie<br />
Conceptual Analysis of Consumer Subject: Drawing Figures of Consumer Self, Identity and Subject Positions<br />
Henna Jyrinki, University of Vaasa<br />
Explaining the Choice Overload Effect: Does Self-Determination Theory Help?<br />
Udo Wagner, University of Vienna<br />
Marion Garaus, University of Vienna<br />
Christian Garaus, University of Linz<br />
The Impact of Recency on the Order of Entry Effect<br />
Dean Wilkie, University of New South Wales<br />
The Praxeological Calidity of Products-In-Practice: Towards Reconceptualising Product Feature Evaluation<br />
from a Practice Perspective<br />
Niklas Woermann, University of St Gallen<br />
Session 12.10: New Technologies and E-Marketing<br />
Session title:<br />
Towards A Better Understanding Of Online Impulse Purchase: Effects Of Web Site Design Characteristics<br />
Mine Diren, University of Lausanne<br />
Mary Gilly, University of California, Irvine<br />
Jean-Claude Usunier, University of Lausanne<br />
The Importance Of Social Interactions In Virtual Brand Communities For Retaining Customers And Inducing<br />
Wom<br />
Bastian Popp, University of Bayreuth<br />
Herbert Woratschek, University of Bayreuth<br />
Chris Horbel, University of Bayreuth<br />
Traditional Or Electronic: Why All Word Of Mouth Is Not Created Equal<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 64
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