EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 9:00-10:30<br />
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Margaret Gorlin, Yale University<br />
Jing Xu, Peking University<br />
Ravi Dhar, Yale University<br />
The impact of coping styles and adjusted communication on threatening information seeking<br />
Laure Weckx, KULeuven<br />
Anouk Festjens, KULeuven<br />
Sabrina Bruyneel, KULeuven<br />
Luxury & Myself – How Luxury Experiences Contribute to Consumer Selves<br />
Martina Bauer, University of Innsbruck<br />
Sylvia von Wallpach, University of Innsbruck<br />
Andrea Hemetsberger, University of Innsbruck<br />
Session 04.09: Innovation and New Product Development<br />
Session title: Strategy and Knowledge Integration<br />
Individual-Level Absorptive Capacity: Dimensions, Measurement, And Nomological Network<br />
Alex da Mota Pedrosa, University of Southern Denmark<br />
Claudia Jasmand, Imperial College London<br />
Constraints Of Internally- And Externally-Derived Knowledge And The Innovativeness Of Technological<br />
Output<br />
Stav Rosenzweig, Ben-Gurion University of the Negev<br />
David Mazursky, The Hebrew University of Jerusalem<br />
Sales Department Integration And New Product Development: The Moderating Role Of Innovativeness<br />
Malte Brettel, RWTH Aachen University<br />
Andreas Waschto, RWTH Aachen University<br />
Session 06.03: Marketing in Emerging and Transition Economies<br />
Session title: Comparisons between emerging markets<br />
Do Bric Household Consumption Patterns Vary Across Income Groups: A Longitudinal Examination Of<br />
Consumption Behavior<br />
Ilke Kardes, Georgia State University<br />
Daria Volchek, Lappeenranta University of Technology<br />
S. Tamer Cavusgil, Georgia State University<br />
A Cross-European Perspective On Attitudes Toward Advertising In General And Attitude Toward An Ad<br />
Gaijina Onjanov, University of Belgrade<br />
Christian Dianoux, CEREFIGE - University of Paul Verlaine-Metz<br />
Zdenek Linhart, Czech University of Life Sciences Prague, Faculty of Economics and Management<br />
Understanding Research Collaboration By Ict Companies In Emerging And Developed Markets<br />
Daria Zagorskaya, St Petersburg State University<br />
Vera Rebiazina, National Research University Higher School of Economics<br />
Maria Smirnova, St Petersburg State University<br />
Irina Moreva, St Petersburg State University<br />
Session 10.01: Marketing Theory<br />
Session title:<br />
Session Chair: Kris Moeller<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 58
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