EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 9:00-10:30<br />
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FRIDAY, 9:00-10:30<br />
Session 01.09: Advertising, Promotion and Marketing Communication<br />
Session title: "Do You Want to Know a Secret?": Online MC<br />
Where Does Toulmin´s Theory Of Argumentation Reside In The Brain? The Neural Mechanisms Underlying<br />
Trustworthiness In Online-Buying<br />
Marc Linzmajer, Zeppelin University<br />
Marco Hubert, Zeppelin University<br />
René Riedl, Johannes Kepler University Linz<br />
Peter Kenning, Zeppelin University<br />
Amplified Ewom In Fashion Blogs – A Netnographic Study<br />
Nina Mesiranta, University of Tampere<br />
Mariane Kulmala, University of Tampere<br />
Pekka Tuominen, University of Tampere<br />
Synergies Between Offline Advertising And Website Activity: Understanding The Effect On Attendance At A<br />
Belgian Science Park<br />
Steffi Frison, K.U.Leuven<br />
Christophe Croux, K.U.Leuven<br />
Marnik Dekimpe, Tilburg University / K.U.Leuven<br />
Customer Inspiration Through Digital Media<br />
Thomas Rudolph, University of St.Gallen<br />
Tim Böttger, University of St.Gallen<br />
Session 02.05: Business-to-Business Marketing & Networks<br />
Session title: Relationship Quality<br />
Antecedents And Consequences Of Interaction Quality In Interorganizational Technology Transfer<br />
Stefanie Lohmann, Freiberg University of Technology<br />
Alexander Leischnig, Freiberg University of Technology<br />
Anja Geigenmüller, Ilmenau University of Technology<br />
The Role Of Trade Fair Interactions In B2b Relationship Quality<br />
Maria Sarmento, University of Minho<br />
Cláudia Simões, The Open University Business School, UK<br />
Minoo Farhangmehr, University of Minho<br />
Trust And Commitment As Determinants Of Supply Flexibility In A Transnational Buyer-Supplier Network<br />
Matevz Raskovic, University of Ljubljana<br />
Maja Makovec Brencic, University of Ljubljana<br />
Session 03.17: Consumer Behavior<br />
Session title: Who am I and Who Would I like to be?<br />
The role of imagination in identity expressive consumption situations<br />
Hazel Huang, Durham University<br />
Vincent-Wayne Mitchell, Cass Business School<br />
Of the Bold and the Beautiful: How Feeling Beautiful Leads to Bold Choices<br />
Zixi Jiang, Peking University<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 57
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