EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 16:00-17:30<br />
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René Fahr, University of Paderborn<br />
Jens Hogreve, Catholic University of Eichstaett-Ingolstadt<br />
Christina Sichtmann, University of Vienna<br />
Team Up To Create Value - Examining Customer Co-Creation As The Missing Link To Successfully Explain<br />
The Adoption Of Technology-Based Services<br />
Matthias Handrich, EBS University for Business and Law<br />
Sven Heidenreich, EBS University for Business and Law<br />
The Customer Engagement/Customer Value Interface: A Conceptual Model<br />
Linda Hollebeek, University of Auckland<br />
Rod Brodie, University of Auckland<br />
Mark Glynn, University of Auckland<br />
Understanding Participation In Company Social Networks: Drivers Of Membership And Factors Of Satisfaction<br />
Carla Martins, Porto University<br />
Lia Patrício, Porto University<br />
Session 19.05: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
Warning Young Adults Against Tobacco Consumption Through Ad Parodies: its Effects on Cigarette Brands<br />
Attitude<br />
Renaud Lunardo, Bordeaux School of Management<br />
Béatrice Parguel, Paris Dauphine<br />
Jean-Charles Chebat, HEC Montréal<br />
Threat appeals to children in the promotion of healthy food: Do parents and/or professionals trade off ethical<br />
acceptance for effectiveness?<br />
Karine Charry, IESEG School of Management<br />
Patrick De Pelsmacker, University of Antwerp<br />
Claude Pecheux, UCLouvain-Mons<br />
Dynamic View of Consumer Vulnerability: A Contextual Analysis of Credit Card Debt Among the Youth<br />
Market<br />
Sandra Awanis, Manchester Business School<br />
Charles Cui, Manchester Business School<br />
The age of online music piracy: Why do Youngsters download more illegally and are less willing to pay?<br />
Sofie Verstreken, Vlerick Management School<br />
Bert Weijters, Vlerick Management School<br />
Frank Goedertier, Vlerick Management School<br />
Session 20.04: Tourism Marketing<br />
Session title: Drivers and Meanings of the Tourism Experience<br />
Conceptualising The Dimensionality Of Place Attachment For A Tourism Destination<br />
Ning Chen, University of New South Wales<br />
Larry Dwyer, University of New South Wales<br />
Tracey Firth, University of New South Wales<br />
Gay Tourism In Budapest – An Explorative Study<br />
Szabolcs Lazar, Vienna University for Economics and Business<br />
Thomas Köllen, Vienna University for Economics and Business<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 55
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