EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 16:00-17:30<br />
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Session title: Sustainability challenges in emerging markets<br />
A Quest To Insert Poverty Into The Marketing Discipline<br />
Paulo Cesar Motta, Pontifical Catholic University of Rio de Janeiro<br />
Thomas Brashear Alejandro, University of Massachusetts Amherst<br />
Through Transition To Sustainable Advantage: Did Russian Firms Learn How To “listen” To The Market?<br />
Vera Rebiazina, National Research University Higher School of Economics<br />
Maria Smirnova, Saint-Petersburg State University<br />
The Green Footprint Of Innovation: Perceived Creativity Of A Country Incrementally Predicts Green Country<br />
Image<br />
Matthias Sporrle, University of Applied Management (UAM)<br />
Min Tang, University of Applied Management (UAM)<br />
Hengsheng Zhang, Beijing Normal University (BNU)<br />
Maria Agthe, Ludwig-Maximilians-University of Munich (LMU)<br />
Christian Werner, University of Applied Management (UAM)<br />
Session 12.08: New Technologies and E-Marketing<br />
Session title:<br />
Learning About Quality From Online Reviews<br />
Chunhua Wu, Washington University St. Louis<br />
Tat Chan, Washington University St. Louis<br />
Hai Che, Washington University St. Louis<br />
The Price Of Customer Engagement: How Substitution In Online Services Leads To Decreasing Revenues<br />
Jerry Lindholm, Aalto University School of Economics<br />
Maurits Kaptein, Eindhoven University of Technology<br />
Petri Parvinen, Aalto University School of Economics<br />
Exploring How Luxury Brands Are Rising To The Challenge Of The Smartphone Revolution<br />
Parisa Mahyari, Queensland University of Technology<br />
Judy Drennan, Queensland University of Technology<br />
Gayle Kerr, Queensland University of Technology<br />
Content Or Technology? Content And Technology: Adaptation Of Technology Acceptance Model Into Media<br />
Technology Innovation Context<br />
Nora Nyiro, Corvinius University of Budapest<br />
Session 14.08: Product and Brand Management<br />
Session title: Brand Design and Brand Personality Theme 2<br />
Personality makes the difference: The effects of brand personality on employer brand attractiveness<br />
Fabiola Gerpott, Zeppelin University<br />
Inga Kristina Wobker, Zeppelin University<br />
Linn Viktoria Rampl, Zeppelin University<br />
The Emergence of Brand Authenticity: An Integrative Approach<br />
Katharina Heklwig, Lausanne University<br />
The Museum experience as a brand experience: Investigating its relationship with brand personality and brand<br />
attitude<br />
Eirini Tsichla, Aristotle University of Thessaloniki<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 53
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