EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Thursday, 24 May <strong>2012</strong>, 14:00-15:30<br />
_______________________________________________________________________________________<br />
Do Those Responsible Have To Pay? Dealing With Negative Word-Of-Mouth In Public Online Environments<br />
Andreas Munzel,<br />
Benedikt Jahn, Ludwig-Maximilians-University Munich<br />
Werner H. Kunz, University of Massachusetts Boston<br />
Session 14.07: Product and Brand Management<br />
Session title: Brand Design and Brand Personality Theme 1<br />
An Investigation of the Antecedents and Role of Services Brand Credibility<br />
Nabil Ghantous, Aix-Marseille III Paul Cezanne<br />
Perception of user-generated brands: a new power in the minds of consumers?<br />
Severin Denhardt, Innsbruck University<br />
Rethinking Brand Identity in a Context of Co-Creation<br />
Catherine da Silveira, Lisbon University Institute (ISCTE-IUL)<br />
Cláudia Simões. Open University<br />
Carmen Lages, Lisbon University Institute (ISCTE-IUL)<br />
Session 18.03: Services Marketing<br />
Session title: Education services<br />
Listening To Our Customers In Higher Education Institutions<br />
Konstantina Kamvysi, University of Macedonia<br />
Andreas Andronikidis, Unversity of Macedonia<br />
Katerina Gotzamani, Unversity of Macedonia<br />
Andreas Georgiou, Unversity of Macedonia<br />
Students As Consumers, Universities As Service Providers: Satisfaction And Loyalty In Higher Education<br />
Kathrin Kindlein, Ludwig-Maximilians-Universität München<br />
Manfred Schwaiger, Ludwig-Maximilians-Universität München<br />
Positioning Of The World Top50 University Institutional Repositories<br />
Enar Ruiz Conde, Alicante University<br />
Aurora Calderón-Martínez, Alicante University<br />
Non-Academic Service Quality Assessment. Comparative Analysis Of Students And Faculty As Users<br />
Khurram Sharif, Qatar University<br />
Session 19.04: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
Measuring eco-friendly consumption motivation: development and validation of an efficient measurement scale<br />
Camilla Barbarossa, Rome La Sapienza University<br />
Gaetano "Nino" Miceli, University of Calabria<br />
Patrick De Pelsmacker, University of Antwerp<br />
Developing a scale for measuring corporate social responsibility in tourism<br />
Patricia Martínez García de Leaniz, Universidad de Cantabria<br />
Andrea Pérez Ruiz, Universidad de Cantabria<br />
Ignacio Rodríguez del Bosque, Universidad de Cantabria<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 49
Change language