EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 14:00-15:30<br />
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Carlos Flavián, University of Zaragoza<br />
Raquel Gurrea, University of Zaragoza<br />
Session 03.14: Consumer Behavior<br />
Session title: Comparing Self to Others<br />
(I can’t get no) Satisfaction: Probability Neglect in Social Comparison and its Impact on Satisfaction with Life<br />
Mudra Mukesh, IE University<br />
Dilney Gonçalves, IE University<br />
Tell Me What to Do When I am in a Good Mood. Show Me What to Do When I am in a Bad Mood: Mood as a<br />
Moderator of Social Norm’s Influence<br />
Vladimir Melnyk, Maastricht University<br />
Erica Van Herpen, Wageningen University<br />
When the message “feels right”: Investigating the persuasiveness of a homophilous source<br />
Ali Faraji-Rad, BI Norwegian Business School<br />
Luk Warlop, K.U. Leuven<br />
Bendik Samuelsen, BI Norwegian Business School<br />
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice<br />
Echo Wan, Hong Kong University<br />
Jing Xu, Peking University<br />
Ying Ding, Peking University<br />
Session 04.07: Innovation and New Product Development<br />
Session title: Entrepreneurship and Performance<br />
Market-Oriented Business Development: Implications For Product Innovation Performance<br />
Hans Eibe Soerensen, University of Southern Denmark<br />
Continuity, Change And New Product Performance<br />
Enrico Forti, University College London<br />
Maurizio Sobrero, University of Bologna<br />
Andrea Vezzulli, Universidade Técnica de Lisboa<br />
Applying Financial Portfolio Theory To Introductory Pattern Decisions Of Product Generations: An Empirical<br />
Study<br />
Cornelia Ebertin, University of Mannheim<br />
Torsten Bornemann, University of Mannheim<br />
Stefan Hattula, University of Mannheim<br />
Florian Kraus, University of Mannheim<br />
Entrepreneurial Orientation And Performance: The Intervening Role Of Dynamic Capabilities<br />
Ana Lisboa, Leiria Polytechnic Institute<br />
Carmen Lages, ISCTE Business School/IUL<br />
Dionysis Skarmeas, Athens University of Economics and Business<br />
Session 05.07: International and Cross-Cultural Marketing<br />
Session title: Aspects of Internationalization<br />
Session Chair: Carl Arthur Solberg, BI Norwegian Business School<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 47
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