EMAC 2012 PRELIMINARY PROGRAMME

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Thursday, 24 May 2012, 11:00-12:30 _______________________________________________________________________________________ Lionakis Konstantinos, New York College, Athens Kaminakis Kostas, Athens University of Economics and Business Antecedents And Consequences Of Organizational Identification Among Boundary-Spanning Service Employees Kemefasu Ifie, University of Wales Swansea Apologizing After A Service Failure: It Does Not Matter What You Say But How You Say It Holger Roschk, Eichstaett-Ingolstadt Catholic University Susanne Kaiser, Session 19.03: Social Responsibility, Ethics and Consumer Protection Session title: Voluntary Disclosure of Corporate Social Responsibility Reporting: The Case of Controversial Industries Vassiliki Grougiou, International Hellenic University Emmanouil Dedoulis, Athens University of Economics and Business Stergios Leventis, International Hellenic University Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers Verena E. Stoeckl, University of Innsbruck Marius K. Luedicke, University of Innsbruck Katharina C. Husemann, University of Innsbruck A branding challenge for social marketing programs Ilaria Baghi, University of Modena and Reggio Emilia Veronica Gabrielli, University of Modena and Reggio Emilia Dissatisfied consumers´revenge on the Internet: why is it approved by other consumers? Emmanuelle Le Nagard, ESSEC Busines School Gisele de Campos Ribeiro, Paris Dauphine University Session 20.02: Tourism Marketing Session title: Customer Loyalty How To Make Customers Loyal To Online Tourism Products? Hélia Gonçalves Pereira, Lisbon University Institute (ISCTE) Paulo Rita, Lisbon University Institute (ISCTE) Fátima Salgueiro, Lisbon University Institute (ISCTE) Effects Of Loyalty Programs In Hotel Sector On Customer Satisfaction: The Moderating Effect Of Expertise, Involvement And Sale Proneness Noelia Sánchez Casado, Technical University of Cartagena Eva Tomaseti Solano, Technical University of Cartagena Customer Value, Satisfaction, Trust And Loyalty: The Moderator Effect Of The Cruise Line Brand Ramon Palau-Saumell, University of Barcelona Santiago Forgas-Coll, University of Barcelona Javier Sanchez, Jaume I University-Castelló Ruben Huertas-Garcia, University of Barcelona ISMS-MSI Practice prize finalists EMAC 2012 – Program 44
Thursday, 24 May 2012, 11:00-12:30 _______________________________________________________________________________________ Session Chairs: Russ Winer, Gary Lilien, Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah, Category Optimizer: A Dynamic Assortment, New Product Introduction, Price-Optimization and Demand- Planning System Ashish Sinha, Anna Sahgal, A Bidding Decision Support System for Profitable Search Engine Marketing Berndt Skiera, Nadia Abou Nabout, Susan P. Douglas Award Conference Best Paper on International Marketing EMAC 2012 – Program 45
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EMAC 2012 PRELIMINARY PROGRAMME

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