EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
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Session 12.06: New Technologies and E-Marketing<br />
Session title:<br />
The Impact Of Website-Specific And General Online Experience On The Importance Of Website Attributes<br />
Thijs Broekhuizen, University of Groningen<br />
Janny Hoekstra, University of Groningen<br />
Wander Jager, University of Groningen<br />
Exploring Online Information Seeking Behaviour In An Academic Environment<br />
Mei-Na Liao, University of Bradford<br />
John Abraham, University of Bradford<br />
Isabel Macedo, University of Minho<br />
The Effect Of Technological Opportunism On Competitive Advantages And The Adoption And Diffusion Of<br />
Technologies: Evidence From The Us And Spain<br />
Laura Lucia, University of Zaragoza<br />
Victoria Bordonaba-Juste, University of Zaragoza<br />
Marko Grünhagen, Eastern Illinois University<br />
Yolanda Polo-Redondo, University of Zaragoza<br />
Rate Me … Physicians’ Evaluation Of Online Ratings<br />
Martina Moick, Alpen-Adria-Universitaet Klagenfurt<br />
Ralf Terlutter, Alpen-Adria-Universitaet Klagenfurt<br />
Susanna Meyer, GfK HealthCare Nuremberg<br />
Norbert Schell, GfK HealthCare Nuremberg<br />
Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization<br />
Welf Weiger, University Goettingen<br />
Maik Hammerschmidt, University Goettingen<br />
Hauke Wetzel, University of Mannheim<br />
Session 14.06: Product and Brand Management<br />
Session title: Brand Theme Industry or Case Example<br />
The Efficiency of Collective Brands in the Wine Industry<br />
Ricardo Sellers, University of Alicante<br />
Francisco Mas, University of Alicante<br />
Brand loyalty in the Australian wine industry<br />
Constanza Bianchi, Queensland University of Technology<br />
Judy Drennan, Queensland University of Technology<br />
Bill Proud, Queensland University of Technology<br />
Regular or light? An investigation of the impact of low-fat claims on real consumption and calorie intake<br />
Kathleen Cleeren, Maastricht University<br />
Kelly Geyskens, Maastricht University<br />
Joost Pennings, Maastricht University<br />
Peter Verhoef, University of Groningen<br />
Session 15.02: Relationship Marketing<br />
Session title: Customer Retention<br />
A Cross-Cultural Comparison of Switching Intention Antecedents: The Brazilian and German Mobile Markets<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 42
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