EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
_______________________________________________________________________________________<br />
Monika Schuhmacher, University of Mannheim<br />
Sabine Kuester, University of Mannheim<br />
Manolo Winkler, University of Mannheim<br />
Pride And Prejudice - Explaining Home Country Biases When Foreign Products Are More Typical<br />
Peter Mathias Fischer, University of St Gallen<br />
Katharina Zeugner-Roth, IESEG School of Management (Lille & Paris)<br />
Session 07.06: Marketing of Public and Non-Profit Organisations<br />
Session title: Stakeholders & Market Orientation 2<br />
Determinants of Value Co-creation in Communities of Practice<br />
Jose Maria Barrutia, Basque University<br />
Carmen Echebarria, University of the Basque Country<br />
Linking Organizational Justice to Service Quality: Comparing Customers and Employees in Non-profit<br />
Organizations<br />
Luisa Andreu, Valencia University<br />
Daniel L. Rau, Universitat de València<br />
Carolina Moliner, Universitat de València – IDOCAL<br />
Enrique Bigne, Universitat de València & University of Maryland<br />
Vicente Martinez, Universitat de València – IDOCAL<br />
Anna S. Mattila, Penn State University<br />
Market Orientation in non-governmental organisations for disabled persons<br />
Ricardo Gouveia Rodrigues, Beira Interior University<br />
Arminda Paço, NECE/University of Beira Interior<br />
Eugenia Guerra, University of Beira Interior<br />
Encouraging Citizen Participation - Complaint Stimulation and Complaint Handling in the Public Sector<br />
Christian Brock, Zeppelin University<br />
Julia Meik, Zeppelin University<br />
Barbara Caemmerer, ESSCA - Ecole de commerce<br />
Heiner Evanschitzky, Aston Business School<br />
Session 09.06: Marketing Strategy and Leadership<br />
Session title: Marketing Strategy 2<br />
Lost in Translation - Aligning Strategic Orientation and Product Tactics in a Manufacturing Environment<br />
Martijn Laar, Nyenrode Business University<br />
Henry Robben, Nyenrode Business University<br />
Two Competing Strategic Orientations in Pursuit of Business Performance<br />
Gabor Nagy, Corvinus University of Budapest<br />
Mirkó Gáti, Corvinus University of Budapest<br />
József Berács, Corvinus University of Budapest<br />
How to Combine Product Development and Customer Relationship Activities: A Typology of Successful<br />
Marketing Strategies<br />
Nicolas Zacharias, Technische Universität Darmstadt<br />
Edwin Nijssen, Eindhoven University of Technology<br />
Ruth Stock, Technische Universität Darmstadt<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 41
Change language