EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
_______________________________________________________________________________________<br />
Session title: Power, Envy, and Control<br />
With a Little Help From My Friends: Friends Reduce Excessive Consumption by Promoting Self-Control<br />
Eline De Vries, University of Groningen<br />
Debra Trampe, University of Groningen<br />
Bob Fennis, University of Groningen<br />
Bikinis Make Kings Impatient: Power Instigates Generalized Reward Sensitivity<br />
Mehrad Moeini Jazani, BI Norwegian Business School<br />
Luk Warlop, K.U. Leuven<br />
Do you want a tattoo or do you need a tattoo: An investigation of body modification practices<br />
Selin Atalay, HEC Paris<br />
Bruno Kocher, HEC Paris<br />
When does Good Envy turn into Bad Envy? The Relationship between Benign and Malicious Envy<br />
Katarina Hellen, University of Vaasa<br />
Maria Sääksjärvi, Delft University of Technology<br />
Session 04.06: Innovation and New Product Development<br />
Session title: Adoption / Resistance Behaviors<br />
Satisfied And Not Willing - Exploring Consequences Of Situational And Cognitive Resistance To Innovations<br />
Sven Heidenreich, EBS Business School<br />
Matthias Handrich, EBS Business School<br />
Thorben Schmidt, Siemens AG - Corporate Research and Technologies<br />
Temporal Distance And Anticipatory Mental Simulation: Effects On The Adoption Of Complex Technological<br />
Innovations.<br />
Florence Jeannot, University of Grenoble<br />
Alain Jolibert, Centre d'Etudes et de Recherches Appliquées à la Gestion (CERAG)<br />
Differences between early adopters of Disruptive And Sustaining Innovations – An Empirical Study Of<br />
Consumer Innovativeness<br />
Ronny Reinhardt, Technische Universität Dresden<br />
Sebastian Gurtner, Technische Universität Dresden<br />
Adding Emotions And Habits To The Decomposed Theory Of Planned Behaviour To Predict The Usage<br />
Intention Of Electric Cars<br />
Patrick De Pelsmacker, Antwerp University<br />
Ingrid Moons, Artesis University College Antwerp<br />
Session 05.06: International and Cross-Cultural Marketing<br />
Session title: Country of Origin<br />
Session Chair: Katharina Zeugner-Roth, IESEG School of Management (Lille & Paris)<br />
The COO Effect And The Role Of Ethnocentrism On Consumer Buying Behavior<br />
Elisa Martinelli, University of Modena and Reggio Emilia<br />
Silvia Grappi, University of Modena and Reggio Emilia<br />
Bernardo Balboni, University of Modena and Reggio Emilia<br />
Marina Vignola,University of Modena and Reggio Emilia<br />
Instruments To Overcome The Negative Influence Of Country-Of-Origin On The Adoption Of A Radical<br />
Innovation<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 40
Change language