EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
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THURSDAY – 11:00-12:30<br />
Session 01.06: Advertising, Promotion and Marketing Communications<br />
Session title: "I'm Looking Through You": Persuasion knowledge<br />
Integrating Advertising And Editorial Content In Magazines: Effects On Children’s Persuasion Knowledge And<br />
Brand Attitudes<br />
Eva Vanreijmersdal, University of Amsterdam<br />
Esther Rozendaal, Amsterdam School of Communication Science<br />
Moniek Buijzen, Amsterdam School of Communication Science<br />
Comparing Tv Ads And Advergames Targeting Children: The Impact Of Persuasion Knowledge On Behavioral<br />
Response<br />
Katarina Panic, Ghent University<br />
Veroline Cauberghe, Ghent University<br />
Patrick De Pelsmacker, University of Antwerp<br />
Children’s Understanding Of Product Placement<br />
Reinhard Grohs, Innsbruck University<br />
Heribert Reisinger, University of Vienna<br />
Johanna Haas, Innsbruck University<br />
Perceived Advertising Intrusiveness And Avoidance In China<br />
Dan Petrovici, Kent Business School<br />
John Ford, Old Dominion University<br />
Svetla Marinova, Aalborg University<br />
Marin Maroniva, University of Gloucestershire<br />
Session 03.11: Consumer Behavior<br />
Session title: Goals and Choice<br />
How Structured Decisions Lead to Goal-Inconsistent Choices<br />
Kristof Geskens, Vlerick Management School<br />
Andrea Bonezzi, Northwestern University<br />
Alexander Chernev, Northwestern University<br />
The influence of salient self-discrepancy on self-enhancement and subsequent goal pursuit<br />
Nina Gros, Maastricht University<br />
Kelly Geyskens, Maastricht University<br />
Caroline Goukens, Maastricht University<br />
Ko de Ruyter, Maastricht University<br />
The Effect of Goals on Status Quo Bias Within a Choice Framework<br />
Najam Saqib, Qatar University<br />
Sajeev Varki, University of South Florida<br />
Saying sorry: Exploring the temporal match between forgiveness motivations and apology gift types<br />
Elizabeth Cowley, University of Sydney<br />
Christina Anthony, University of Sydney<br />
Adam Duhachek, Indiana State University<br />
Session 03.12: Consumer Behavior<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 39
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