EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 9:00-10:30<br />
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Maria Teresa Borges Tiago, University of the Azores<br />
Ricardo Borges, University of the Azores<br />
João Pedro Couto, University of the Azores<br />
Flávio Tiago, University of the Azores<br />
The Impact Of Google Search And Print Media On Private Investors’ Trading Volume<br />
Isabel Lenz, Goettingen University<br />
Nicolas Jabs, Johann Wolfgang Goethe University Frankfurt<br />
Hauke Wetzel, University of Mannheim<br />
The Mediating Role Of Source Credibility In The Relationship Between Consumer Participation In E-Wom And<br />
Its Influence<br />
Manuela Lopez, University of Murcia<br />
Maria Sicilia, University of Murcia<br />
We Belong Together; The Effect Of Online Community Identification And Brand-Related Wom<br />
Miriam Mehl, Bangor University/Bangor Business School<br />
Marv Khammash, Bangor University/Bangor Business School<br />
Gareth Griffiths, Bangor University/Bangor Business School<br />
Members' Willingness To Invest In Niche Social Network Sites<br />
Marlene Vock, University of Amsterdam Business School<br />
Willemijn van Dolen, University of Amsterdam Business School<br />
Ko de Ruyter, Maastricht University<br />
Session 14.05: Product and Brand Management<br />
Session title: Brand Extension and Scale Development<br />
The Influence of the Retail Outlet on Brand Extension Evaluation<br />
Tamira W. King, Cranfield School of Management<br />
Radu Dimitriu, Cranfield School of Management<br />
External Brand Orientation: Scale Development and Validation<br />
Lamprini Piha, Athens University of Economics and Business<br />
George Avlonitis, Athens University of Economics and Business<br />
Measuring the Cult Status of Brands: Conceptual Considerations and Scale Development<br />
Dimitri Wittwer, University of Bern<br />
Lucia Malär, University of Bern<br />
Bettina Nyffenegger, University of Bern<br />
Bianca Grohmann, Concordia University<br />
Harley Krohmer, University of Bern<br />
Brand Authenticity and its Dimensions<br />
Florent Girardin, University of Lausanne<br />
Felicitas Morhart, University of Lausanne<br />
Michael Beverland, University of Bath<br />
Session 15.01: Relationship Marketing<br />
Session title: Loyalty Programs<br />
Managing the Impact of Customer Satisfaction and Customer Experience on Loyalty Card Usage Intensity:<br />
Moderating Effects of Program Characteristics<br />
Marc Schnoring, TU Braunschweig<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 35
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