EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Thursday, 24 May <strong>2012</strong>, 9:00-10:30<br />
_______________________________________________________________________________________<br />
Session title: Risk and Threat: Shifting Risk Perceptions<br />
Being too Cosy: Risk compensation in Consumer Settings<br />
Bart Claus, IESEG School of Management<br />
Luk Warlop, K.U.Leuven<br />
Time well spent: society decides similarly about risky time versus monetary outcomes, but individuals do not.<br />
Anouk Festjens, K.U.Leuven<br />
Sabrina Bruyneel, K.U.Leuven<br />
Siegfried Dewitte, K.U.Leuven<br />
Enrico Diecidue, INSEAD<br />
Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level<br />
Marjan Jalali, Lisbon University Institute (ISCTE)<br />
Donnel Briley, University of Sydney<br />
Growing with Love: Priming Attachment Security Enhances Risk Taking and Impatience<br />
Yuanyuan Li, K U Leuven<br />
Sabrina Bruyneel, K.U.Leuven<br />
Luk Warlop, K.U.Leuven & Norwegian School of Management (BI)<br />
Session 04.05: Innovation and New Product Development<br />
Session title: Diffusion / Network Externalities<br />
The Diffusion Of Durable Goods Across Countries And The ‘jackrabbit’ Effect<br />
Rosanna Garcia, Norteastern University<br />
Javier Palacios Fenech, Universitat Pompeu Fabra<br />
Michael Greenacre, Universitat Pompeu Fabra<br />
Time To Dive<br />
Javier Palacios Fenech, Universitat Pompeu Fabra<br />
Gerard Tellis, University of Southern California<br />
Do Network Externalities Really Matter In Consumer Behavior? Experimental Framework For Measuring<br />
Willingness To Pay For Network Size<br />
Romain Cadario, Paris Dauphine University<br />
Emmanuelle Le Nagard-Assayag, ESSEC Business School<br />
Pierre Desmet, Paris-Dauphine University & ESSEC Business School<br />
From Network Collaboration To New Product Development Time<br />
Rebecca Liu, University of Sussex<br />
Susan Hart, University of Strathclyde<br />
Session 05.05: International and Cross-Cultural Marketing<br />
Session title: Cross-National Research<br />
Session Chair: Marc Fetscherin, Rollins College<br />
When Do Mouths Matter? A Cross-Cultural Assessment Of Consumers’ Preferences Towards Anthropomorphic<br />
Car Fronts<br />
Christian Purucker, University of St Gallen<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 33
Change language