EMAC 2012 PRELIMINARY PROGRAMME

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Wednesday, 23 May 2012, 16:00-17:30 _______________________________________________________________________________________ Session SIG 04: Rethinking Place Marketing: The necessity of Marketing to Citizens Session Chair: Mihalis Kavaratzis, University of Leicester Participatory place brands: stakeholders in the foreground. Mihalis Kavaratzis, University of Leicester Collaboration, contestation, co-creation and control? Conceptualizing the role of citizens in the Place Product. Gary Warnaby, University of Liverpool Creational place branding: Citizens, ethos and habitus. Adriana Campelo, Cardiff Business School Robert Aitken, University of Otago I am the city – Thus I ownthe brand! The problem of ownership n place branding Erik Braun, Erasmus University Sebastian Zenker, Erasmus University Session SIS 1: Marketing Behavior Session chair: Berend Wierenga, Erasmus University Missing the Gorilla: Addressing the Gap between Pro-social Intentions and Behavior Dipankar Chakravarti, John Hopkins University Unconscious Creativity: When can Unconscious Thought Outperform Conscious Thought? Amitava Chattopadhyay, INSEAD From willpower breakdown to the breakdown of the willpower model: Self-control can be driven bottom-up. Siegfried Dewitte, KU Leuven Session: EMAC/KSMS Joint Symposium 4 Session title: Global Consumer Behavior/Experience Marketing An Exploratory Study on Green Consumption Culture: Quqalitative Approaches Seong-Yeon Park Hyun Ju Lee How Consumers Respond Differently When they are Exposed to an Art Collaboration Brand Dong-Mo Koo Seon-Hee Ju, Hyo-Jin Jeong “Experience Room” Experience: Its Determinants and Effects Sunmee Choi Shinyoung Kim, Miri Lee Effects of Direct Experience on Attitude toward Smartphone Applications Juran Kim, Perceived Justice and Consumer Trust: The role of Emotional Responses in Service Recovery Patrick Poon, EMAC 2012 – Program 30
Wednesday, 23 May 2012, 16:00-17:30 _______________________________________________________________________________________ Yaoqi Li, Lishan Xie, Ethnic differences of psychological pricing in Asia and outside Asia: The case of online menus Udo Wagner, Jutatip Jamsawang, Travelers’ Information Seeking Behavior: A Comparative Study between the USA and China Guoxin Li, Zephaniah S. Kambele, Zongqing Zhou EMAC 2012 – Program 31
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EMAC 2012 PRELIMINARY PROGRAMME

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