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EMAC 2012 PRELIMINARY PROGRAMME

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Wednesday, 23 May <strong>2012</strong>, 16:00-17:30<br />

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Session SIG 04: Rethinking Place Marketing: The necessity of Marketing to Citizens<br />

Session Chair:<br />

Mihalis Kavaratzis, University of Leicester<br />

Participatory place brands: stakeholders in the foreground.<br />

Mihalis Kavaratzis, University of Leicester<br />

Collaboration, contestation, co-creation and control? Conceptualizing the role of citizens in the Place Product.<br />

Gary Warnaby, University of Liverpool<br />

Creational place branding: Citizens, ethos and habitus.<br />

Adriana Campelo, Cardiff Business School<br />

Robert Aitken, University of Otago<br />

I am the city – Thus I ownthe brand! The problem of ownership n place branding<br />

Erik Braun, Erasmus University<br />

Sebastian Zenker, Erasmus University<br />

Session SIS 1: Marketing Behavior<br />

Session chair:<br />

Berend Wierenga, Erasmus University<br />

Missing the Gorilla: Addressing the Gap between Pro-social Intentions and Behavior<br />

Dipankar Chakravarti, John Hopkins University<br />

Unconscious Creativity: When can Unconscious Thought Outperform Conscious Thought?<br />

Amitava Chattopadhyay, INSEAD<br />

From willpower breakdown to the breakdown of the willpower model: Self-control can be driven bottom-up.<br />

Siegfried Dewitte, KU Leuven<br />

Session: <strong>EMAC</strong>/KSMS Joint Symposium 4<br />

Session title: Global Consumer Behavior/Experience Marketing<br />

An Exploratory Study on Green Consumption Culture: Quqalitative Approaches<br />

Seong-Yeon Park<br />

Hyun Ju Lee<br />

How Consumers Respond Differently When they are Exposed to an Art Collaboration Brand<br />

Dong-Mo Koo<br />

Seon-Hee Ju,<br />

Hyo-Jin Jeong<br />

“Experience Room” Experience: Its Determinants and Effects<br />

Sunmee Choi<br />

Shinyoung Kim,<br />

Miri Lee<br />

Effects of Direct Experience on Attitude toward Smartphone Applications<br />

Juran Kim,<br />

Perceived Justice and Consumer Trust: The role of Emotional Responses in Service Recovery<br />

Patrick Poon,<br />

<strong>EMAC</strong> <strong>2012</strong> – Program 30

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