EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Wednesday, 23 May <strong>2012</strong>, 16:00-17:30<br />
_______________________________________________________________________________________<br />
Sven Reinecke, University of St. Gallen<br />
The Role of Managers’ Personal Values in Market Orientation, Business Strategy and Firm Performance<br />
Yuhui Gao, Dublin city University<br />
Frank Bradley, University College Dublin<br />
Susan H. C. Tai, The Hong Kong Polytechnic University<br />
The Marketing-Finance Interface and Innovation<br />
Andreas Wachto, RWTH Aachen University<br />
Malte Brettel, RWTH Aachen University<br />
Session 12.04: New Technologies and E-Marketing<br />
Session title:<br />
Is All That Twitters Gold? Market Value Of Brand Conversations In Social Media<br />
Abhishek Borah, University of Southern California<br />
Gerard Tellis, University of Southern California<br />
The Older, The Greater The Fear Of Being Left On The Shelf? How Age Interacts With Determinants Of<br />
Conversion Behavior In An Online Dating Context<br />
Irina Hoof, Technische Universität Braunschweig<br />
David M. Woisetschläger, Technische Universität Braunschweig<br />
Christof Backhaus, Technische Universität Braunschweig<br />
Does Design Matter? An Empirical Investigation Into The Design-Impact Of Online Review Systems<br />
Daniel Kostyra, Goethe University Frankfurt<br />
Jochen Reiner, Goethe University Frankfurt<br />
Just Say Thank You: Impact Of Managerial Gratitude Toward Positive Ewom On Ewom Intention<br />
Hsin-Hsuan Meg Lee, Amsterdam University Business School<br />
Session 14.04: Product and Brand Management<br />
Session title: Brand & Consumer Relationships Theme 2<br />
The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer<br />
Loyalty Intentions<br />
Herbert Woratschek, University of Bayreuth<br />
Bastian Popp, University of Bayreuth<br />
Chris Horbel, University of Bayreuth<br />
Does Love towards Brands make Consumers blind? The Role of Product Category<br />
Cid Gonçalves Filho, FUMEC University<br />
Marc Fetscherin, Rollins Colllege<br />
Co-branding success: a Subtle Balance Between Perceived Credibility and Novelty influenced by Brand<br />
Relevancy and Expectancy<br />
Nathalie Fleck, University of Cergy-Pontoise<br />
Geraldine Michel, Graduate Sorbonne Business School<br />
Intangibility as a determinant of consumer evaluation of co-branded services<br />
Stavros Kalafatis, Kingston University<br />
Jaywant Singh, Kingston University<br />
Debra Riley, Kingston University<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 28
Change language