EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 16:00-17:30<br />
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Tactical Launch Decisions For Technological Innovations: The Importance Of Customer Innovativeness<br />
Sabine Kuester, University of Mannheim<br />
Monika Schuhmacher, University of Mannheim<br />
Session 05.04: International and Cross-Cultural Marketing<br />
Session title: Global Strategy II<br />
Session Chair: Bernhard Swoboda, University of Trier<br />
Does An International Standardized Retail Format Transfer Strategy Pay Off?<br />
Stefan Elsner, University of Trier<br />
Bernhard Swoboda, University of Trier<br />
Eileen Blanke, University of Trier<br />
The Influence Of Intra-National Cultural Heterogeneity On Firms’ Standardisation And Adaptation Strategies<br />
Konstantinos Poulis, Essex University<br />
Efthimios Poulis, University of East Anglia<br />
Knowledge Outflows Within Multinational Corporations: Are We Good Senders?<br />
Cátia Fernandes Crespo, ESTG – Leiria School of Technology and Management<br />
Luis Filipe Lages, Nova School of Business and Economics<br />
Do Emerging Markets Consumers Interact Equally, Similarly Or Completely Different With Companies? A<br />
Finite Mixture Segmentation In The Financial Services Sector<br />
Tobias Schlager, University of St. Gallen<br />
Peter Maas, University of St. Gallen<br />
Session 07.04: Marketing of Public and Non-Profit Organisations<br />
Session title: Consumer Behaviour<br />
“Conform and go green!” - The influence of cultural context and pro-environmental social norms on ecological<br />
behavior<br />
Leila Elgaaied, Toulouse I University of Social Sciences<br />
Barbara Culiberg, University of Ljubljana, Faculty of Economics<br />
Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour<br />
Julian Lowe, Newcastle University<br />
Ben Lowe, University of Kent<br />
David Lynch, Centre for Regional Innovativeness and Competitiveness, University of Ballarat<br />
Occupational Image, Attitudes towards a Profession and Behavioral Consequences – An Empirical Investigation<br />
Anja Geigenmueller, Ilmenau Technical University<br />
Bojan Sorn, Freiberg Technical University<br />
Stefanie Lohmann, Freiberg Technical University<br />
Session 09.04: Marketing Strategy and Leadership<br />
Session title: Marketing Organization 1<br />
I like it, they must like it, too: How managers' individual interests influence strategic marketing decisions<br />
Jasmin Eberharter, University of St. Gallen<br />
Peter Fisher, University of St. Gallen<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 27
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