EMAC 2012 PRELIMINARY PROGRAMME

Wednesday, 23 May 2012, 14:00-15:30
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Constantine Katsikeas, Leeds University Business School
The Ambiguous Gestalt of Global Marketing
Bodo Schlegelmilch, WU Wirtschaftsuniversität Vienna
Drivers and performance outcomes of ecological export marketing strategies:
A resource-based perspective
Leonidas C. Leonidou, University of Cyprus
Thomas Fotiades, University of Cyprus
Pavlos Christodoulides, Cyprus University of Technology
How Country Stereotypes Impact Behavioral Intentions: The Mediating Influence of
Cognitive and Affective Brand Evaluations
Marc Florian Herz, University of Vienna
Adamantios Diamantopoulos, University of Vienna
Strategic Goals, Positional Advantages, and Performance in Export Market Operations
Neil Morgan, Kelley School of Business
Constantine S. Katsikeas, Leeds University Business School
Stavroula Spyropoulou, Leeds University Business School
Dionysis Skarmeas, Athens University of Economics and Business
Session: Meet the Editors 1
Session Chair: Soenke Albers
International Journal of Research in Marketing
Marnik Dekimpe
Journal of Consumer Research
Journal of Marketing
V Kumar
Journal of Marketing Research
Hubert Gatignon
Marketing Science
Preyas Desai
Session: EMAC/KSMS Joint Symposium 3
Session title: SNS/High-Tech Marketing
e-WOM by People with Subjective Knowledge and Regulatory Focus
Dong-Mo Koo,
Kyung-Tag Lee,
The Integration Benefits of Social Network Service and Online Retailer
Min-Sook Park,
Jong-Kuk Shin,
Yong Ju,
The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention
of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship
HyoJin Kim,
EMAC 2012 – Program 23