EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 14:00-15:30<br />
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Constantine Katsikeas, Leeds University Business School<br />
The Ambiguous Gestalt of Global Marketing<br />
Bodo Schlegelmilch, WU Wirtschaftsuniversität Vienna<br />
Drivers and performance outcomes of ecological export marketing strategies:<br />
A resource-based perspective<br />
Leonidas C. Leonidou, University of Cyprus<br />
Thomas Fotiades, University of Cyprus<br />
Pavlos Christodoulides, Cyprus University of Technology<br />
How Country Stereotypes Impact Behavioral Intentions: The Mediating Influence of<br />
Cognitive and Affective Brand Evaluations<br />
Marc Florian Herz, University of Vienna<br />
Adamantios Diamantopoulos, University of Vienna<br />
Strategic Goals, Positional Advantages, and Performance in Export Market Operations<br />
Neil Morgan, Kelley School of Business<br />
Constantine S. Katsikeas, Leeds University Business School<br />
Stavroula Spyropoulou, Leeds University Business School<br />
Dionysis Skarmeas, Athens University of Economics and Business<br />
Session: Meet the Editors 1<br />
Session Chair: Soenke Albers<br />
International Journal of Research in Marketing<br />
Marnik Dekimpe<br />
Journal of Consumer Research<br />
Journal of Marketing<br />
V Kumar<br />
Journal of Marketing Research<br />
Hubert Gatignon<br />
Marketing Science<br />
Preyas Desai<br />
Session: <strong>EMAC</strong>/KSMS Joint Symposium 3<br />
Session title: SNS/High-Tech Marketing<br />
e-WOM by People with Subjective Knowledge and Regulatory Focus<br />
Dong-Mo Koo,<br />
Kyung-Tag Lee,<br />
The Integration Benefits of Social Network Service and Online Retailer<br />
Min-Sook Park,<br />
Jong-Kuk Shin,<br />
Yong Ju,<br />
The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention<br />
of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship<br />
HyoJin Kim,<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 23